Walsh College

Faculty Details

Barbara Alpern

Barbara E. Alpern, Ph.D. 

  • Title
  • Professor Emerita/Professor and Chair Communications and Marketing (retired)
  • Education
  • Phone
  • (248) 679-1483
  • Secondary Phone
  • (248) 823-1635
  • Fax
  • (248) 679-1483
  • Brief Description
  • Education
    PhD, Higher Education, University of Michigan
    MA, Communications, University of Michigan
    BA, Communications, University of Michigan
    Secondary Teaching Certificate, School of Education, University of Michigan
    Technical Writing Certificate, School of Engineering, University of Michigan

    Expertise
    Business Communication, Organizational and Managerial Communications, Strategic Communication, Marketing Communications, Media Relations, Public Relations, Global Communication and Marketing

    Awards / Honors

    Joe Saupe Award for Best First Time Presenter at a Regional MIDAIR Conference
    Association for Institutional Research MidAIR Conference, Oct. 11, 1996, Excelsior Springs, MO

    Professional Activities
    President, University of Michigan School of Education Alumni Society Board of Governors (3 year term)
    Member, Association of Business Communication (ABC)
    Member, American Association of University Women (AAUW)
    Member, Association for the Study of Higher Education (ASHE)

    Biography
    Barbara E. Alpern, Ph.D., is Professor Emerita and was Professor and Chair of the Communications and Marketing Department before she retired in September 2005.  She received her doctorate from The Center for the Study of Higher and Postsecondary Education at the University of Michigan.  Although retired from full-time teaching, Dr. Alpern continues to present papers and seminars that emphasize the importance of research, writing, and presentation skills in today's business environment.  She reviews textbooks, serves as a consultant to business and industry as a professional education program designer and presenter, and is actively involved in community agencies and education associations.