This weekend, Walsh College marketing AVP Brenda Meller will be one of the speakers on social media storytelling for small business.
“I’m passionate about marketing and social media, and I love helping others navigate the various sites and make the most of their experiences,” Meller said. “My experience is that many individuals and business owners want to market more effectively, but don’t know where to get started.”
The biggest challenge to business owner regards to incorporating social media is time, she added. Personal pride is another obstacle to getting started.
“Many are afraid to ask for help, fearing it will show a gap in their technology skills,” Meller said. “My hope is that attendees will walk away knowing they are not alone in their desire to learn and use social media effectively, and they will gain some tips to help them get started right away using their own experiences and stories.”
Meller offers the following do’s and don’ts to inspire those entrepreneurs who want to take their marketing campaign to the next level:
* Do start to get active in networks where your audiences, (employees, customers, network contacts) participate.
* Do blend professional and personal use.
* Do identify individuals who excel at social media and try to identify their techniques.
* Don’t avoid social media because you are afraid of it.
* Don’t spend all your social media time selling your product. It’s important to engage with your audience. They should be part of your conversations.
* Don’t worry about trying to be active on every network every day. Pick and choose what works for you.
The event will also feature a panel of entrepreneurs who will share best practices as well as a media panel showcasing industry professionals who will talk about what works and what doesn’t in approaching media. Those include: Robin Erb a reporter for the Detroit Free Press, Stacey Duford with WOMC-FM (104.3) and Maryanne MacLeod of The Macomb Daily.
If you're interested in attending, call Jan Hubbard at 248-823-1392 for details.