Mark S. Lee, a Detroit native, is President & CEO, The LEE Group, MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients. He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida's Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities. Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.
His column turned blog, "Small Talk with Mark S. Lee," appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business. It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs. In addition to being a noted public speaker, Lee is an adjunct professor of marketing, at Walsh College, in Troy, Michigan. He’s also an adjunct professor at Eastern Michigan University and a guest lecturer at Boston University and the University of North Florida (UNF).
Throughout his career, Mr. Lee has received numerous awards, been the focus of many articles and has been invited to speak on various marketing and branding topics across the country.
He holds a Master's degree (MBA) in Marketing from the Kellogg Graduate School of Management (KGSM) at Northwestern University and a Bachelor of Business Administration (BBA) from Eastern Michigan University.
For more information, go to www.leegroupinnovation.com and follow him twitter (@leegroup), Facebook and/or LinkedIn.
Last updated: October 2013