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Faculty Details

Nicholas McCracken

Nicholas L. McCracken, MBA 

  • Title
  • Clinical Professor
  • Education
  • Phone
  • (248) 823-1635
  • Fax
  • (248) 689-0920
  • Brief Description
  • Nick McCracken is a Global Product Innovation Research Manager, at Ford Motor Company.  He conducts research to gain insight into customer wants and needs for future Ford and Lincoln products in North America, Europe, South America, Asia, and other markets.  Before joining Ford, he was a senior vice president for consumer insights and strategy at Young & Rubicam Advertising.  His experience also includes launching the Visteon corporate brand identity across seven countries and directing the communication launch strategy for the MGM Grand Casino in Detroit.  In 2013 he was a guest speaker at the IIex North American Insight Innovation Exchange, and holds a degree in computer science from Wayne State University along with an MBA from the University of Michigan in Ann Arbor.


    Updated: March 2014

Walsh College is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (www.ncahlc.org; phone: 312-263-0456). Specific degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP, www.acbsp.org) and the International Assembly for Collegiate Business Education (IACBE, www.iacbe.org).

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