Lauren Ziskie, Adjunct Instructor 

• Departments
• Marketing
  
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• Phone
• 248-823-1635

• Fax
• 248-689-0920

• Email
• lziskie5228@walshcollege.edu

• Brief Description

• Professional Education
  BBA and MBA, Walsh College
  
  Expertise
  Customer Experience Customer Service Innovation Social Media Mobile New Media
  
  Professional Affiliations / Memberships
  American Marketing Association
  Social Media Club of Detroit
  Contact Center Association
  Society of Consumer Affairs
  Professionals Call Center Network Group
  
  Publications / Presentations
  Presented on the topic of social media at the following industry conferences:
  America's Blood Centers (Spring 2009/Spring 2010)
  Call Center Network Group (March 2011)
  Automation Alley (Fall 2011)
  Contact Center Association (October 2011 / April 2012)
  Call Center Network Group
  Optimization Forum Keynote Speaker (Summer 2012)
  Society of Consumer Affairs Professionals (October 2012)
  American Bankers Insurance Association (October 2012)
  Call Center Network Group Roundtable Detroit (November 2012)
  
  Articles Published:
  SOCAP's Customer Relationship Management Magazine - The Next Step of Evolution for Customer Engagement http://www.socap.org/crm/2011wintercrm/#/10/
  SOCAP's Customer Relationship Management Magazine - Support by Smartphone http://www.socap.org/crm/2012summercrm/#/14/
  Multichannel Merchant Magazine - http://multichannelmerchant.com/opsandfulfillment/contactcenters/five-ways-contact-centers-use-web-channels-0228-jt1/ http://multichannelmerchant.com/opsandfulfillment/contactcenters/four-tips-launch-social-media-customer-service-program-contact-center-0605-jt1/index.html
  Crain's Detroit Business - Social Media Isn't Just for Consumers http://www.crainsdetroit.com/article/20111013/FREE/111019955
  CCA's QueuedIn Newsletter - Contact Centers Adapt to the Next Generation of Customer Experience http://www.contactcenterassociation.com/Item/1504/Contact-Centers-Adapt-to-the-Next-Generation-of-Customer-Experience/Customer-Service-Experience-Social-Service
  CRM Media's CRM Magazine - Vermont Gets a Boost in Organ Donor Registrants http://www.destinationcrm.com/Articles/Columns-Departments/REAL-ROI/Vermont-Gets-a-Boost-in-Organ-Donor-Registrants--81963.aspx
  Blog Talk Radio - What is happening in the world of social media in the contact center? http://www.contactcenterassociation.com/Item/1345/What-is-Happening-in-the-World-of-Social-Media-in-the-Contact-Center/Social-Media
  
  Television / Radio Interviews:
  WDIV – Local 4 Detroit News Interview Topic: How I used social media to revolutionize a business model http://bit.ly/JIsQuM
  Blog Talk Radio – Call Center Association Channel Topic: Social Media Trends in 2012 http://tobtr.com/s/2655403 The Growth Strategist Topic: Innovating the customer experience
  
  Awards / Honors
  Graduated with a 4.0 GPA from Walsh College in both undergraduate and graduate degrees.
  
  Professional Biography
  Lauren Ziskie currently holds the role as Customer Experience Officer at Dialogue Marketing Inc. As an early adaptor to social media, she has utilized her knowledge to help re-engineer business models and enhance the customer experience at her organization. She is actively involved in driving the vision and strategy for Dialogue Marketing and has opened the door to many new partnership opportunities. Her high energy and enthusiasm for social media marketing, combined with her passion for the contact center industry, has been what has driven her to develop an innovative social media solution designed to help revolutionize her company and clients’ CRM strategies. In April 2012, Lauren was recognized by Crain’s Detroit Business as a member of the “Twenty in their 20′s,” a special list that highlights a select group of young professionals based in metro Detroit. Her business and community accomplishments have also been featured on WDIV Local 4 News Detroit, CRM Magazine, Multichannel Merchant, and other industry publications. Lauren graduated valedictorian from Walsh College where she received her MBA in Marketing and has decided to take her industry knowledge and leadership skills back to the classroom to teach Social Media Strategy for Business to undergraduate and graduate students.