Walsh College

Dual Degree MBA / MSMKT


Dual Master of Business Administration and Master of Science in Marketing

The Dual MBA/MSMKT incorporates strategic decision-making and systematic approaches in solving complex problems through the Master of Business Administration (MBA) in combination with the Master of Science in Marketing (MSMKT) which focuses on data-driven brand management.

The Dual MBA/MKT consists of 21 courses for 60 credits.

Graduate Program Launch

All Dual MBA/MSMKT students will participate in a required one-day, on-campus orientation program before their classes begin. There will be an overview of your program, a review of student services, team building and networking opportunities. (0 cr; REQUIRED). The Graduate Program Launch will be held on campus.


 Required Courses (21 courses, 60 credits)

COM 510   Communication and Success Strategies (3 cr)*
QM 520      Business Analytics (3 cr)*
MGT 501    Management (3 cr)
ACC 510     Financial & Managerial Accounting (3 cr)
MKT 550    Marketing Fundamentals (3 cr)
FIN 510      Financial Management (3 cr)
MKT 554   Marketing Management (2 cr)
COM 515   Professional Communications (1 cr)
MGT 565   Operations Management (3 cr)
IT 520         Information Technology (3 cr)
FIN 515      Financial Markets (3 cr)
BL 556       Business Law (3 cr) 
ECN 523    Global Economics (3 cr)
MGT 670   Strategy (3 cr)
MGT 680   Capstone Course (3 cr)
MKT 560   Brand Management (3 cr)
MKT 541   Public Relations Strategies (3 cr)
MKT 542   Consumer Insights (3 cr)
MKT 543   Creativity and Innovation (3 cr)
MKT 551   Consumer Behavior (3 cr)
MKT 588   Professional Internship/Consulting Project (3 cr)

*Both graduate gateway courses (COM 510 and QM 520) must be completed with a “B” (3.000) or higher to continue on in the program. A minimum cumulative GPA of 3.000 must be earned while in residence.  All other courses must be completed with a “C” (2.000) or higher.

View graduate admission requirements or contact the Admissions & Advising office to schedule an appointment:


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