Dual Master of Business Administration and Master of Science in Marketing
The Dual MBA/MSMKT incorporates strategic decision-making and systematic approaches in solving complex problems through the Master of Business Administration
(MBA) in combination with the Master of Science in Marketing
(MSMKT) which focuses on data-driven brand management.
The Dual MBA/MKT consists of 21 courses for 60 credits.
Graduate Program Launch
All Dual MBA/MSMKT students will participate in a required one-day, on-campus orientation program before their classes begin. There will be an overview of your program, a review of student services, team building and networking opportunities. (0 cr; REQUIRED). The Graduate Program Launch will be held on campus.
| Required Courses (21 courses, 60 credits)
COM 510 Communication and Success Strategies (3 cr)*
QM 520 Business Analytics (3 cr)*
MGT 501 Management (3 cr)
ACC 510 Financial & Managerial Accounting (3 cr)
MKT 550 Marketing Fundamentals (3 cr)
FIN 510 Financial Management (3 cr)
MKT 554 Marketing Management (2 cr)
COM 515 Professional Communications (1 cr)
MGT 565 Operations Management (3 cr)
IT 520 Information Technology (3 cr)
FIN 515 Financial Markets (3 cr)
BL 556 Business Law (3 cr)
ECN 523 Global Economics (3 cr)
MGT 670 Strategy (3 cr)
MGT 680 Capstone Course (3 cr)
MKT 560 Brand Management (3 cr)
MKT 541 Public Relations Strategies (3 cr)
MKT 542 Consumer Insights (3 cr)
MKT 543 Creativity and Innovation (3 cr)
MKT 551 Consumer Behavior (3 cr)
MKT 588 Professional Internship/Consulting Project (3 cr)
*Both graduate gateway courses (COM 510 and QM 520) must be completed with a “B” (3.000) or higher to continue on in the program. A minimum cumulative GPA of 3.000 must be earned while in residence. All other courses must be completed with a “C” (2.000) or higher.
View graduate admission requirements or contact the Admissions & Advising office to schedule an appointment:
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