Social Networks and Marketing

Subjects to Search:
communication in marketing
electronic commerce
Facebook (electronic resource)
interactive marketing
Internet--social aspects
Internet advertising
Internet marketing
online social networks
social media
social media--economic aspects
Twitter
viral marketing
weblogs
Web 2.0

Berkman, R. (2008). The art of strategic listening: Finding market intelligence through blogs and other social media. Ithaca, NY: Paramount Market. (HF 5415.2 .B5473 2008)

Brown, M. K., Huettner, B., & James-Tanny, C. (2007). Managing virtual teams: Getting the most from wikis, blogs, and other collaborative tools. E-Book.

Buss, A., & Strauss, N. (2009). Online communities handbook: Building your business & brand on the web. Berkeley, CA: New Riders. (HF 5415.1265.B88 2009)

Casarez, V., Cripe, B., Sini, J., & Weckerle, P.  (2009). Reshaping your business with Web 2.0: Using the new collaborative technologies to lead business transformation. New York: McGraw-Hill. (HD 45 .R392 2009)

Funk, T. (2009). Web 2.0 and beyond: Understanding the new online business models, trends, and technologies.  Westport, CN: Praeger. (HF 5548.32 . F863 2009)

Gillin, P. (2009). Secrets of social media marketing: How to use online conversations and customer communities to turbo-charge your business! (HF 5415.1265 .G55 2009)

Haslam, D. R. (2009). The Twitter workbook: A user's guide to the whys, hows and whos of the Twitterverse. Plymouth, MI: HMSI Publications. (HM742 .H37 2009)

Halligan, B., & Shah, D. (2010). Inbound marketing: Get found using Google, social media, and blogs. Hoboken, NJ: John Wiley & Sons, Inc. (HF 5415.1265 .H353 2010)

Penenberg, A. L. (2009). Viral loop: From Facebook to Twitter, how today's smartest businesses grow themselves. New York: Hyperion. (HF 5415.1265 .P46 2009)

Ryan, D., & Jones, C. (2009).  Understanding digital marketing: Marketing strategies for engaging the digital generation.  Philadelphia: Kogan Page. (HF 5415.1265. R93 2009)

Safko, L, & Brake, D. K. (2009). The social media bible: Tactics, tools, & strategies for business success. Hoboken, NJ: John Wiley & Sons, (HF 5415.1265 .S24 2009)

Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. New York: Prentice Hall. (HF 5415.1265 .S49 2009)

Shuen, A. (2008). Web 2.O: A strategy guide. Cambridge: O'Reilly. (TK 5105.8817 .S48 2008)

Tuten, T. L. (2008). Advertising 2.0: Social media marketing in a Web 2.0 world.  Westport, CN: Praeger. (HF 6146 .I58 .T88 2008)

Weinberg, T. (2009). The new community rules: Marketing on the social web. Sebastopol, CA: O'Reilly.  (HF 5415.1265 .W45 2009)

Weber, L. (2009). Marketing to the social web: How digital customer communities build your business (2nd ed.). New York: John Wiley & Sons, Inc. (HF 5415.1265 .W43 2009)