Walsh College

Dual Degree MBA / MSMKT


Dual Master of Business Administration and Master of Science in Marketing

Walsh College offers a dual degree program for students interested in pursuing both an MBA and MSMKT degree at the same time. The Walsh College Dual MBA/MSMKT degree consists of  20 courses for 60 semester credit hours. The program combines a broad business management education base with marketing coursework, acting as a "super specialization." Upon successful completion of all required courses and graduation requirements, both degrees will be awarded.

The Walsh MBA incorporates opportunistic decision-making and systematic approaches in solving complex problems in today's fast-paced, business environment. Courses are taught by proven business leaders, bridging the gap between real-world practices and classroom experience.

The MBA positions graduates for mid- to upper-level management positions with coursework in accounting, finance, economics, and strategy. It emphasizes business communication skills, helping graduates explain concepts and share knowledge more concisely.

The MSMKT degree program emphasizes data-driven brand management. Coursework includes brand management, creativity & innovation, consumer insights, and consumer behavior. The MSMKT degree provides a deeper immersion into the study of marketing than is possible in a typical MBA program.

The Dual MBA/MSMKT requires a minimum of 48 semester credit hours in residence at Walsh College. 

Dual MBA/Master of Science in Marketing

20 courses, 60 credits


Core Courses

ACC 505

Managerial Accounting

ACC 508 Introduction to Accounting 
COM 510 Leadership Communication 

ECN 523

Global Economics

FIN 510

Financial Management

FIN 515

Financial Markets and Institutions

IT 520

Information Technology

MGT 501


MGT 565

Operations Management

MGT 670

Designing & Leading Competitive Organizations

MKT 541

Public Relations Strategies

MKT 542

Consumer Insights

MKT 543

Creativity and Innovation

MKT 550

Marketing Fundamentals

MKT 551

Consumer Behavior

MKT 555

Marketing Application and Metrics

MKT 560

Brand Management

QM 520

Business Analytics

MGT 680  Strategic Management: Audit of an Organization

Choose one:

  MKT 588

Marketing Internship

  MKT 589

Consulting Project


A minimum cumulative GPA of 3.000 must be earned while in residence. All core courses must be completed with a “C” (2.000) or higher.


Graduate Communication Assessment

The graduate communication assessment must be taken prior to your first COM 510 Communication and Success Strategies class session. There is no fee associated with this assessment. 

The graduate communication assessment is a tool designed to measure written communication skills. Students will select from two topic essays, appropriate for graduate students, which will be evaluated based on the following criteria:

  • Grammar and mechanics
  • Style
  • Organization and development

The graduate communication assessment may be taken at the Troy Campus Testing Center, the Novi Campus Library, or an approved external testing site. An appointment is required. 

Appointments made be scheduled at the Troy Campus Testing Center using this link: https://www-secure.walshcollege.edu/Test_Scheduling/.  For the Novi Campus, please contact the Administrative Office at 248-349-5454 to schedule an appointment to take the assessment at the Novi Library. Proctors and locations external to Walsh College must be pre-approved by the Walsh College Testing Center. Click here for additional information and guidelines for securing an out-of-area proctor.

Please refer to your admission packet for more information regarding the graduate communication assessment. 

 No GMAT Required

We evaluate your application in a careful review of what you have accomplished since graduating from college, together with your academic record in your other degree programs. Those are much better indicators of your success as an MBA student than a formal test score.

View graduate admission requirements or contact the Admissions & Advising office to schedule an appointment:


Student Life - Get Involved and Network

MBA Association MBA Association on Facebook