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Oct 30 2012
Participate in Research for Journal Publication
By: Duc Abrahamson Category: Alumni

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Participate in Research for Journal Publication

You are invited to participate in a research study directed by Walsh College faculty members Dr. Michael Levens, professor of marketing, and Dr. Linda Hagan, professor of business communications, regarding brand importance and purchasing decisions. Through your participation in this online survey, your views will assist Walsh College researchers in learning about brand importance, and which behaviors and influencers are most prominent in various purchasing decisions. The results of this study will be published in academic journals. A summary of the results will also be shared with you in a later edition of this newsletter.

The survey will take approximately 5 to 7 minutes to complete.

Your participation is voluntary. This means that you are free to choose not to take part, or to skip certain questions. There is no penalty if you choose not to respond. As with any study, there is minimal risk exposure to an inadvertent release of data associated with your participation. All information collected will remain confidential and any identifying information will be accessible only to the researchers.

There is no monetary benefit to you for taking part. However, your complete participation will help the researchers learn more about how consumer purchasing behaviors contribute to the fields of marketing and public relations.

Your name and email address will not be linked to your survey responses. Answers will be reported only for the whole group and results will only be published in summary form.

To complete the survey, please click on the following link or copy and paste it to your browser: http://walshcollege.qualtrics.com/SE/?SID=SV_3EjpmAcCLpTOOjz

If you have questions regarding this survey at any time, please contact Walsh College Professors, Dr. Linda Hagan, at (248) 349-5454, or at lhagan@walshcollege.edu, or Dr. Michael Levens, at (248) 689-8282, or at mlevens@walshcollege.edu.

Thank you in advance for participating in this survey.

 

Sincerely,

Linda Hagan, Ph.D., Professor, Business Communications

Michael Levens, Ph.D., Associate Professor, Marketing

Annmarie Scaglione, BBA Walsh College, Research Assistant


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