Walsh College

Master of Science in Marketing

Master of Science in Marketing

The Master of Science in Marketing (MSMKT) degree is an innovative program that allows students to develop the in-depth knowledge and practical skills necessary to design, manage, implement, and evaluate marketing strategies. 

This program is designed for individuals who want to enhance their career opportunities by obtaining a generalist postgraduate marketing degree with emphasis on data-driven brand management. The MSMKT degree is intended to provide a deeper immersion into the study of marketing than is possible in a typical MBA program.

The MSMKT includes many valuable experiences including: exposure to both qualitative and quantitative marketing courses ranging from creativity and innovation to analytics, the ability to select from capstone course alternatives including study abroad programs and marketing competitions, access to data modeling applications in a state-of-the-art Finance Lab, access to qualitative research coaching through on-campus focus group facility, access to either an internship or consulting project, right to use to custom data analytics tools available from industry partners, the ability to join and participate in activities of the Walsh College Marketing Association.

The MSMKT program consists of 11 courses for 33 semester credit hours. The MSMKT degree requires a minimum of 24 semester credit hours in residence at Walsh College. The MSMKT is available as a Dual Degree with the MBA for only 27 additional credit hours of study for a total of 60 credits.  

Master of Science in Marketing

11 courses, 33 credits


Core Courses

COM 510 Leadership Communication

IT 520

Information Technology

MKT 541

Public Relations Strategies

MKT 542

Consumer Insights

MKT 543

Creativity and Innovation

MKT 550 Marketing Fundamentals

MKT 551

Consumer Behavior

MKT 555

Marketing Application and Metrics

MKT 560

Brand Management

QM 520

Business Analytics


Capstone Experience - Must select one course:

MKT 588

Marketing Internship

MKT 589

Consulting Project


A minimum cumulative GPA of 3.000 must be earned while in residence. All core courses must be completed with a “C” (2.000) or higher.

Graduate Communication Assessment

The graduate communication assessment must be taken prior to your first COM 510 Communication and Success Strategies class session. There is no fee associated with this assessment. 

The graduate communication assessment is a tool designed to measure written communication skills. Students will select from two topic essays, appropriate for graduate students, which will be evaluated based on the following criteria:

  • Grammar and mechanics
  • Style
  • Organization and development

The graduate communication assessment may be taken at the Troy Campus Testing Center, the Novi Campus Library, or an approved external testing site. An appointment is required. 

Appointments made be scheduled at the Troy Campus Testing Center using this link: https://www-secure.walshcollege.edu/Test_Scheduling/.  For the Novi Campus, please contact the Administrative Office at 248-349-5454 to schedule an appointment to take the assessment at the Novi Library. Proctors and locations external to Walsh College must be pre-approved by the Walsh College Testing Center. Click here for additional information and guidelines for securing an out-of-area proctor.

Please refer to your admission packet for more information regarding the graduate communication assessment. 

No GMAT Required

We evaluate your application in a careful review of what you have accomplished since graduating from college, together with your academic record in your other degree programs. Those are much better indicators of your success as an MBA student than a formal test score.

View graduate admission requirements or contact the Admissions & Advising office to schedule an appointment:


Student Life - Get Involved & Network

Walsh College Marketing Association

Walsh College Marketing Association on Facebook

Walsh College Marketing Group on LinkedIn