Walsh College

Dual Degree MBA / MSMKT

Dual Master of Business Administration (MBA) and Master of Science in Marketing (MSMKT)

The Walsh Dual MBA.MKT emphasizes the decision-making and developing systematic approaches to solving complex problems through the MBA program with the Master of Science in Marketing program’s emphasis on data-driven brand management. The Dual MBA.MKT consists of 21 courses for 60 credits.

 Required Courses (21 credits, 60 credits)

COM 510   Communication and Success Strategies (3 cr)*
QM 520      Business Analytics (3 cr)*
MGT 501    Management (3 cr)
ACC 510     Financial & Managerial Accounting (3 cr)
MKT 550    Marketing Fundamentals (3 cr)
FIN 510      Financial Management (3 cr)
MKT 554   Marketing Management (2 cr)
COM 515   Professional Communications (1 cr)
MGT 565   Operations Management (3 cr)
IT 520         Information Technology (3 cr)
FIN 515      Financial Markets (3 cr)
BL 556       Business Law (3 cr) 
ECN 523    Global Economics (3 cr)
MGT 670   Strategy (3 cr)
MGT 680   Capstone Course (3 cr)
MKT 560   Brand Management (3 cr)
MKT 541   Public Relations Strategies (3 cr)
MKT 542   Consumer Insights (3 cr)
MKT 543   Creativity and Innovation (3 cr)
MKT 551   Consumer Behavior (3 cr)
MKT 588   Professional Internship/Consulting Project (3 cr)

*Both graduate gateway courses (COM 510 and QM 520) must be completed with a “B” (3.000) or higher to continue on in the program. A minimum cumulative GPA of 3.000 must be earned while in residence.  All other courses must be completed with a “C” (2.000) or higher.