Walsh College

Master of Science in Marketing

Master of Science in Marketing

The Master of Science in Marketing (MSMKT) is an innovative, 12 course (35 credit hour) program that allows students to develop the in-depth knowledge and practical skills necessary to design, manage, implement and evaluate marketing strategies. 

This program is designed for individuals who want to enhance their career opportunities by obtaining a generalist postgraduate marketing degree with emphasis on data-driven brand management.

Intended to provide a deeper immersion into the study of marketing than is possible in a typical MBA program, the MSMKT includes many valuable experiences including: exposure to both qualitative and quantitative marketing courses ranging from creativity and innovation to analytics, the ability to select from capstone course alternatives including study abroad programs and marketing competitions, access to data modeling applications in state-of-the-art Finance Lab, access to qualitative research coaching through on-campus focus group facility, access to either an internship or consulting project, right to use to custom data analytics tools available from industry partners, the ability to join and participate in activities of the Walsh College chapter of the American Marketing Association. 

Students have the option to earn a dual MSMKT and MBA degrees with only 18 additional credit hours of study for a total of 60 credits.

 Core Courses

COM 510   Communication and Success Strategies (3 cr)*
QM 520      Business Analytics (3 cr)*
MKT 550    Marketing Fundamentals (3 cr)
MKT 554    Marketing Management (2 cr)
IT 520         Information Technology (3 cr)
MKT 541    Public Relations Strategy (3 cr)
MKT 542    Consumer insights (3 cr)
MKT 543    Creativity and Innovation –  Partnered with CCS (3 cr)
MKT 551    Consumer Behavior (3 cr)
MKT 560    Brand Management (3 cr)
MKT 588    Prof. Internship/Consulting Project (3 cr)
MGT 680    Capstone Course (3 cr)

*Both graduate gateway courses (COM 510 and QM 520) must be completed with a “B” (3.000) or higher to continue on in the program. A minimum cumulative GPA of 3.000 must be earned while in residence.  All other courses must be completed with a “C” (2.000) or higher.

 

 

View graduate admission requirements or contact the Admissions & Advising office to schedule an appointment:
248-823-1610
admissions@walshcollege.edu