The top 10 things NOT to do on LinkedIn that will help you* EXCEL at LinkedIn
LinkedIn is a powerful online networking tool, if used properly. Since I found my dream job at Walsh College through LinkedIn back in 2008, I've found it to be one of the most beneficial sites for my professional networking efforts. No, I'm not job seeking and yes, I'm super active on LinkedIn. Over the past few years, I've learned some valuable tips about what NOT to do on LinkedIn that enable its users to excel using the site.
- DON’T set it and forget it. Your profile on LinkedIn should be reviewed periodically. Quarterly is ideal. Set a calendar reminder.
- DON’T ignore LinkedIn. Spend 15 minutes a day, each weekday, on LinkedIn. How to best spend your time? Tips: http://15minutesadayonlinkedin.blogspot.com/
- DON’T use the standard LinkedIn invitation text. "I’d like to invite you to join my professional network on LinkedIn” is similar to professional spam. Include a frame of reference and explain why you wish to connect. Also keep in mind how you respond to those invites from people you don't know, as they reflect back on your professional reputation, as oneCleveland PR professional quickly discovered.
- DON’T make any of these mistakes with your professional photo: a. use a “selfie” for your professional photo. A selfie (a photo you take of yourself using a camera phone) reduces the impression of professionalism others may have of you. Get a professional photograph. Or if not possible, at least have a friend or colleague take a photograph of you. b. Use a full body photo. If it’s a full head-to-toe photo, we won’t be able to see your face. Better: use a head and shoulder photograph. c. Crop your face from a group photo. Yes, we can tell. d. Use a vacation photo. Or a photo in a baseball hat. Or with revealing cleavage. Yes, I had to say that.
- DON’T think only of LinkedIn as a digital résumé. LinkedIn is used more extensively by business professionals than by job seekers.
- DON’T connect and forget. Walsh student Alex Drost shares, “…once you have hundreds of connections, you cannot remember details on every one, so use the tools LinkedIn provides to take notes.” ps: He is a rock star. You should connect with Alex. Ask him about his ACG Detroit Cup win. And tell him Brenda sent you. www.linkedin.com/in/adrost.
- DON’T ignore your company on LinkedIn. Like, follow, share updates.
- DON’T ignore your competition on LinkedIn. Be aware of their messaging and let them inspire you. Psst… you can make your profile anonymous. (“Privacy and Settings” – “Profile” – “Select what others can see…”
- DON’T be an island. Ask your network for help and advice. It's OK to admit you don't know everything.
- DON’T forget to connect with me. www.linkedin.com/in/brendameller. I’m a huge fan of you and I’d like to help. My network ROCKS!
* yes, even you.