Walsh College

Past Web Series Information

Changing your career direction might come out of necessity or sheer desire. Whatever the reason, there are basic steps that you can follow in order to develop a realistic change-plan and make the transition from one career to another a little easier.

Attend and learn:

  • An understanding of the concepts about career-change 
  • How to progress through the necessary steps of career changing
  • How to manage your career-change with positive results
  • A brief overview of the new Master of Arts in Business degree

​​Featured Presenter:
Brenda Paine, Ph.D.
Director, Career Services


 

Your Career, Your Brand

Date: Thursday, August 17, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

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Whether you’re a student, a new graduate just starting out in your career, or an experienced professional, it’s important to understand what personal branding is and how it can be used to help you advance in your career.

Attend and learn:

  • About the portfolio of your career and the brand for your success
  • How to position yourself for advancement
  • How to strategically align your skill set to your career
  • About the new Master of Arts in Business degree

​​Featured Presenter:
Lee Meadows, Ph.D.
Professor of Management, Walsh College


Less is More: Updating Communication Strategies to Engage Audiences
Date: Monday, July 24, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

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Few deny the importance of communication in personal and professional success. However, the ways to effectively communicate, especially with the constant changes in technologies, are less obvious. This webinar will help you navigate the blurry lines between personal and professional communication channels to motivate internal audiences, engage external audiences, and optimize your personal brand.

Attend and learn:

  • Tips and tricks to use video conferencing technology like a pro
  • Design basics to improve visuals like PowerPoint presentations, reports and promotional materials
  • Simple changes to help your email get opened and noticed
  • Best practices for effective meeting management, including phone conferences
  • A brief overview of the new Master of Arts in Business degree

​​Featured Presenter:
Jenny Tatsak, Ph.D.
Chair & Professor, Business Communications, Walsh College


 

What is Marketing? Marketing and Branding Basics for Non-Marketers
Date: Tuesday, June 27, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

You’ve heard that marketing is a critical part of business. However, if your background didn’t include business courses, chances are the word “marketing” is a bit mysterious and intimidating. Perhaps you’re starting your own business. Perhaps you’re in a non-business role and seeking to gain some new insights about the role marketing plays in your business. Attend this session to learn the basics of marketing and branding.

Attend and learn:

  • What is marketing and how it can help you connect your customers to your business.
  • What you need to know about marketing as a non-marketer.
  • The elements of brand management including your company’s brand identity.
  • Where to look for additional information on marketing and branding
  • A brief overview of the new Master of Arts in Business degree and other Walsh marketing degrees.

​​Featured Presenter:
Brenda Meller
AVP of Marketing, Walsh College

 


LinkedIn for Artists, Architects, Designers, and Photographers
Date: Tuesday, June 13, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

LinkedIn is the #1 networking site for business networking. If your career is in the field of art or design, you can and should leverage LinkedIn to help expand your professional brand and market your business to reach current and future customers.
 
Whether you are an artist, architect, designer, photographer, or in any creative profession – or even as a student in a creative field – you can and should be using LinkedIn. 

Attend and learn:

  • What is LinkedIn and how to make the most of this business networking site.
  • The elements of brand management as it relates to social media.
  • An overview of LinkedIn features and tools to help you showcase your portfolio and expertise.
  • How to link your LinkedIn efforts with other social media and online portfolios.

​​Featured Presenter:
Brenda Meller
AVP of Marketing, Walsh College


Management Strategies for New Managers
Date: Tuesday, May 9, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

The word ‘manager’ has more to do with process and outcome than it for does tasks and activities. Managers are a key element in facilitating their employees’ tasks and activities to achieve organizational outcomes. The critical success factor has been and continues to be knowing how to accomplish goals through people.
 
This webinar will serve as an overarching review of the strategies that new managers need to implement to achieve a consistent level of success in working with their employees. Anyone new to the world of supervision/management will find the presentation helpful, illuminating and practical for long term success.

Learning objectives:

  • To introduce the idea of  'manager mindset' as a starting point.
  • To discuss the critical issues of transition to the role of manager.
  • To present the 5 strategies of new manager success.
  • To identify the critical 'managerial' skills.

​​Featured Presenter:
Lee Meadows, Ph.D.
Professor, Management


Automotive Cybersecurity: Threats and Opportunities
Date: Tuesday, April 25, 2017


With the increasing emphasis on connected and autonomous vehicles, it is essential that potential cybersecurity threats against vehicles are identified and mitigated. The automotive industry is working hard to resolve these challenges but there remains a tremendous need for professionals trained in automotive cybersecurity. This webinar will provide an overview of the challenges facing the automotive industry in securing vehicles against unauthorized intrusion. The webinar will be hosted by Dr. Barbara Ciaramitaro and Adjunct Professor Sam Abbott-McCune, who is an expert in automotive cybersecurity with significant experience in understanding the cybersecurity challenges faced by automakers and their suppliers.

Learning objectives:

  • Learn about potential cyber threats.
  • Understand how the automotive industry is protecting itself.
  • Explore the connected world of vehicles and technology.

​​Featured Presenter:
Barbara Ciaramitaro, Ph.D., CISSP, CSSLP, PMP
Chair, Decision Science
Professor, Information Technology and Cybersecurity
Director, Center for Cybersecurity Leadership

Co-Presenter:
Sam Abbott-McCune
Automotive Cybersecurity Expert


The Art of Salary Negotiation

Thursday, March 9, 2017
11:30-12:30 p.m.
Cost: Complimentary

Webinar Description:

Employers want the best and brightest hires for the lowest salary. Conversely, you as a candidate want the best opportunity for the highest salary. Research still shows the salary gap for women persists, despite our advances across business professions and leadership positions.

Featured Presenter:
Brenda Paine
Director, Career Services


New Year, New Resume

Thursday, January 26, 2017
12:30-1:30 p.m.
Cost: Complimentary

Webinar Description:

Whether you’re actively looking for a job or you just want to keep your options open in case that “dream job” comes along, having a strong, relevant resume is a crucial tool for any professional. In this webinar, we’ll discuss how to create a resume that is both visually appealing and ATS friendly.

  • Learn what Applicant Tracking Systems (ATS) are.
  • Understand why keywords are critical to getting your resume through the screening process.
  • How to develop strong content - what to include, what to omit.
  • Avoid common formatting errors.
  • Get answers to your burning questions during Q&A.

Featured Presenter:
Tracy Morgan
Advisor, Career Services


Cyber Risks in Our Hyperconnected World

Wednesday, December 7, 2016
12:30-1:30 p.m.
Cost: Complimentary

Webinar Description:

In today’s ever-increasing world of digital interconnection between people and devices, there is no doubt that this can come with cybersecurity risks. Protecting our data and information with passwords just isn’t enough to stay safe from hackers anymore. Not only do we have to worry about protecting our information, but we must also be aware of protecting ourselves.

  • Explore the digital world of cyber threats and attacks.
  • Understand how cyber-attacks go beyond just personal data.
  • Learn how to protect yourself against cyber risks.
  • Get answers to your burning questions during Q&A.

Featured Presenter:
Barbara Ciaramitaro, Ph.D., CISSP, CSSLP, PMP
Professor of Business Information Technology


Facebook for Professionals

Tuesday, November 8, 2016
1:00- 2:00 p.m.
Cost: Complimentary

Webinar Description:

Facebook is a huge part of our social culture with over 1.5 billion active users worldwide, but how can we use it as a professional tool?

In this one-hour webinar, we’ll discuss how to use Facebook to create and maintain a professional image and grow professionally.

  • Understanding how and why employers and recruiters use Facebook to screen candidates.
  • Using tools to research companies, develop a professional network, and promote your personal brand.
  • Learning how to leverage your existing network to find new employment opportunities.
  • Exploring ways to showcase and promote your skills.
  • Utilizing privacy settings to control your audience for personal and professional content.
  • Get answers to your burning questions during Q&A.

​​Featured Presenter:
Tracy Morgan
Advisor, Career Services


LinkedIn for Career Changers and Job Seekers
Tuesday, October 4, 2016
1:00- 2:00 p.m.
Cost: Complimentary

Webinar Description:

Do you feel like your career has hit a dead end and you need to change direction? Or worse, maybe you’re forced to find another job. Not many people enjoy job searching, but LinkedIn can help alleviate your stress.
 
In this one-hour webinar, we’ll discuss how to use LinkedIn, the largest professional networking site in the world, to take you to the next level in your career.
 
Why you should attend:
  • Understand how both passive and active job seekers can create profiles that best highlight relevant skills to potential employers.
  • Learn to use tools to research companies, recruiters, advancement strategies, and employment opportunities.
  • Learn how to build a network in a new industry and how to enhance an existing network of connections.
  • Explore ways to showcase and promote your professional brand.
  • Get answers to your burning questions during Q&A.

Featured Presenter:

Tracy Morgan
Advisor, Career Services


Career Obsolescence: Don’t do it!!
Tuesday, September 20, 2016
1:00 - 2:00 p.m.
Cost: Complimentary

Webinar Description:

You’re next in line for that big promotion, you just know it. After all, you’ve paid your dues, you’re good at what you do, and you’ve been a loyal employee. You’re on a solid career path, right? Perhaps not.

In today’s business world, simply being good at what you do could be a recipe for disaster. What if what you do is suddenly outsourced or downsized? If you’ve been updating your skills and staying on top of current trends, you might survive a sudden change. But those who have been complacent, might find they have fallen into "career obsolescence."

“Given the new, competitive landscape, simply waiting for your turn is an ingredient for missed opportunities,” Meadows said. “The accelerated pace toward obsolescence is brought on by the unwillingness to learn and grow when history has taught us to specialize and hold on.”

 
Why you should attend:
  • Learn the 5 symptoms of career obsolescence.
  • Explore the strategies for moving from obsolescence to opportunity.
  • Understand the steps necessary to change your career descent into an ascent.
  • Get answers to your burning questions during Q&A.

​​Featured Presenter:
Lee E. Meadows, Ph.D.
Professor of Management

 

Cyber Chameleon - The Evolving Nature of Cyber Attacks

Wednesday, September 7, 2016
12:30 - 1:30 p.m.

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Webinar Description:

One of the greatest challenges in cybersecurity is keeping up with the change in the nature of cybersecurity threats and attacks. Just when we think one cybersecurity threat is under control, the attack methods and vectors change.

The “Cyber Chameleon” webinar is the first in a four-part series titled, “Walsh College: Cybersecurity Expert Series.” It will address all aspects of cybersecurity, from the evolving nature of cybercrimes to what cybersecurity experts are doing to better secure businesses and individuals.

Content:

  • Explore the evolution of cyber threats, crime, and attacks
  • Learn about current cyber threats
  • Understand the basics of personal security

Plus, ask your questions in the Q&A at the end of the webinar.

Featured Presenter:
Barbara Ciaramitaro, Ph.D., CISSP, CSSLP, PMP
Professor of Business Information Technology

 

Using Social Media to Support Your Professional Brand
Thursday, August 18, 2016
12:30 - 1:30 p.m.

Webinar Description:

We’ve heard of branding and we know it’s important, but how do we actually develop and maintain a successful professional brand?

Whether you’re a student, a new graduate just starting out in your career, or an experienced professional, it’s important to understand what branding is and how it can be used to help you get to the next level in your career. In this one-hour webinar, we’ll discuss practical information regarding how social media tools can be used in the branding process.

Content:

  • Understanding the benefits and risks of social media platforms such as LinkedIn, Facebook, Instagram and Twitter.
  • Using privacy settings to ensure the appropriateness of content shared with different audiences. 
  • Exploring the differences between mobile apps and desktop versions of social media tools. 
  • Learning how and where to promote your brand, develop your network, demonstrate subject matter expertise, and develop strategies for future growth.

Plus, ask your questions in the Q&A at the end of the webinar.

Featured Presenter:
Tracy Morgan
Advisor, Career Services

 

EMOTIONAL INTELLIGENCE AND LEADERSHIP
Thursday, May 19, 2016
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Webinar Description:

There is little doubt that the workforce has broadened in its demographic landscape and that the world of 'leading' people is more than just an academic exercise or a formulaic process in which A always leads to B. Employees represent the biggest challenge to organizational productivity and leaders are expected to use motivating strategies to insure the best behavioral outcome. The emergence of the concept of Emotional Intelligence has provided a strategic tool for individualizing responses to various employee issues. The means to effective leadership is embedded in the ability to use Emotional Intelligence to build a relationship and bridge the communication between employees and leaders. This webinar provides a framework for aligning leader responses to employee behavior to ensure ongoing productivity and an emotionally friendly workplace.

For more information on the Walsh College Master of Science in Management degree, click here.

Featured Presenter:

Lee E. Meadows, Ph.D.
Professor of Management

 

 


PROFILE OF A CYBER ATTACKER

Wednesday, May 18, 2016
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Agenda:
  • What is a cyber attacker?
  • Why is it important to understand cyber attackers?
  • Psychological motives of a cyber attacker
  • Symptoms of a cyber attacker
Webinar Description:

Hackers, Crackers, Script-Kiddies, oh my!  Does “ethical hacker” (also known as a “white-hat hacker”) sound like an oxymoron?  The ethical and unethical sides of the force are in a consistent battle for territory in the ever-growing environment we call the Internet.  Sun Tzu stated in “The Art of War” thousands of years ago, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”  Join Dave Schaefer as he discusses the various motives, and profiles of cyber attackers.

For more information on the Walsh College Master of Science in Information Technology - Cybersecurity Concentration, click here.


COMBATING OCCUPATIONAL FRAUD: SOMETIMES AN EFFECTIVE OFFENSE IS A STRONG DEFENSE
Thursday, April 28, 2016
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Webinar Description:

In today’s business environment, the mere mention of corporate names such as Enron, WorldCom and Adelphia conjure adverse images of greed, excess and outright fraud. One significant by-product of this increased awareness of corporate fraud has been the public demand for greater vigilance by regulatory watchdogs, corporate governance policies, and corporate management and employees. One of the most prevalent forms of corporate fraud is known as occupational or employee fraud. This webinar provides an overview of occupational fraud (what is it, how is it committed, who commits it, etc.) and presents some general guidelines for preventing occupational fraud in the workplace. 

For more information on Walsh College's Master of Science in Finance degree, click here.

Featured Presenter:


William Greshak, JD, CFE, CMA
Associate Professor for Economics and Finance

 


HOW TO MAXIMIZE YOUR USE OF LINKEDIN

Thursday, February 18, 2016
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LinkedIn, the #1 social media site for business professionals, can be a powerful tool to help you meet your professional goals. It transcends industries, job titles, and employers across the globe. It is an important resource whether you are a student, recent graduate, experienced professional, or recruiter. 

 Webinar Content:
  • Understanding LinkedIn navigation: Managing settings and privacy, finding help, and more
  • Editing your LinkedIn profile for maximum views, professional goals support
  • Using advanced search for research, networking, connections, career opportunities, talent search
  • Using LinkedIn more effectively as a communication tool: Optimizing personal use, demonstrating subject matter expertise
  • Learning about apps and tools for using LinkedIn on the go, and appropriate use of the full, desktop version of LinkedIn
  • Finding relevant connections and appropriate connection invitations
  • Plus: Ask your questions in Q&A at the end of the webinar

For more information on Walsh College career services, click here.

Featured Presenters: 

   
Brenda Meller
AVP of Marketing, Walsh College
Tracy Morgan
Advisor, Career Services, Walsh College

 


NEXT GENERATION CYBER WARRIORS - CYBER 4.0
Wednesday, January 20, 2016
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In the past, cyber professionals have focused primarily on waiting for an attack to happen and then responding to it and cleaning up the damage. This passive posture is no longer adequate. The attacks are now challenging every aspect of our lives. We are now building our new generation of cyber warriors who views action and intelligence as primarily methods to shortcut attacks and minimize their potential danger.

 Webinar Content:
  • Understanding Cybersecurity Principles
  • History of Cybersecurity - Emphasis on Defense
  • Evolution of Cybersecurity
  • Cyber 4.0 - Defensive vs. Offensive
  • Preparing the Next Generation Cyber Warrior

For more information on the Walsh College Master of Science in Information Technology - Cybersecurity Concentration, visit www.walshcollege.edu/msit-cs.

Featured Presenter:


Barbara Ciaramitaro, Ph.D., CISSP, CSSLP, PMP
Professor in the Walsh College Business Information Technology Department
David Schaefer
Instructor, Cybersecurity

Dr. Ciaramitaro joined the academic world at Walsh College in 2008, after 30 years of professional technology and project management experience including the last 10 years as an executive with General Motors acting as a liaison with the Legal and Public Affairs Department and various technology providers internal and external. Read more.


ANATOMY OF A FRAUDSTER
Date: Thursday, November 19, 2015
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One significant by-product of the series of high profile financial frauds reported since the early 2000s (Enron, Worldcom, Bernie Madoff’s investment funds, etc.) is an increased public demand for greater vigilance by all parties involved in the area of fraud and organizational governance. One of the most prevalent forms of reported fraud is referred to as employee, or occupational fraud.

 Webinar Content:
  • Brief overview of occupational fraud: what it is, how it is committed, who commits it, and the losses that arise from it.
  • General guidelines for preventing fraud in the workplace.

For more information on the Walsh College finance graduate program, visit www.walshcollege.edu/MSF.

Featured Presenter:


William Greshak, JD, CFE, CMA
Associate Professor in the Walsh College Finance and Economics Department

William Greshak also has over 13 years professional experience consulting with businesses involving a wide array of financial issues including forensic accounting, budgets, projections, corporate valuations, internal investigations, mergers and acquisitions, industry/performance trends, fraud detection and deterrence, and internal controls covering a wide range of industries. Read more.