Walsh College

Walsh Web Series

What is Marketing? Marketing and Branding Basics for Non-Marketers
Date: Tuesday, June 27, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

Register now

You’ve heard that marketing is a critical part of business. However, if your background didn’t include business courses, chances are the word “marketing” is a bit mysterious and intimidating. Perhaps you’re starting your own business. Perhaps you’re in a non-business role and seeking to gain some new insights about the role marketing plays in your business. Attend this session to learn the basics of marketing and branding.

Attend and learn:

  • What is marketing and how it can help you connect your customers to your business.
  • What you need to know about marketing as a non-marketer.
  • The elements of brand management including your company’s brand identity.
  • Where to look for additional information on marketing and branding.

​​Featured Presenter:
Brenda Meller
AVP of Marketing, Walsh College

 


The Realities of Starting a Business - "If I Only Knew..."
Date: Tuesday, July 25, 2017
12 p.m. - 12:30 p.m.
Cost: Complimentary

Register now

Pursuing your passion can have huge payoffs but entrepreneurship can be a very daunting experience. There is no one size fits all mold to be successful as a business owner. If you are an aspiring or budding entrepreneur in any field, knowing some of the pitfalls and basic best practices can help your start up succeed in the long run.

Attend and learn:

  • What it takes to be an entrepreneur
  • Typical mistakes to avoid.
  • Clarify some misconceptions about owning and running a business.
  • Offer hints and ways to overcome some of the inherent challenges.
  • A brief overview of the new Master of Arts in Business degree.

​​Featured Presenter:
Carol Glynn
Director of LaunchPad, Walsh College


Less Impacts More: Strategies for Updating Your Communication to Engage Audiences
Date: Monday, July 24, 2017
11:30 a.m. - 12:30 p.m.
Cost: Complimentary

Register now

Few deny the importance of communication in personal and professional success. However, the ways to effectively communicate, especially with the constant changes in technologies, are less obvious. This webinar will help you navigate the blurry lines between personal and professional communication channels to motivate internal audiences, engage external audiences and optimize your personal brand.

Attend and learn:

  • Tips and tricks to use video conferencing technology like a pro.
  • Design basics to improve visuals like PowerPoint presentations, reports and promotional materials.
  • Simple changes to help your email get opened and noticed.
  • Best practices for effective meeting management, including phone conferences.
  • A brief overview of the new Master of Arts in Business degree.

​​Featured Presenter:
Jenny Tatsak, Ph.D.
Chair & Professor, Business Communications, Walsh College


View past webinars.