Walsh College
Linda Hagan

Linda M. Hagan Ph.D., M.A., B.B.A

  • Title
  • Professor
  • Education
  • Phone
  • (248) 679-1403
  • Brief Description
  • Linda M. Hagan, Ph.D., serves as a Professor of Marketing in the Marketing Department at Walsh College. She teaches courses in marketing and leadership communication. She formerly was the Chair of the Business Communications Department and held the position of Director of the Doctor of Management in Executive Leadership program at Walsh College.

    Before joining Walsh College as a professor in August 2007, Dr. Hagan was an assistant professor and Director of Off-Campus Programs in the Department of Advertising, Public Relations, and Retailing in the College of Communication Arts and Sciences at Michigan State University. She also has taught at the S.I. Newhouse School of Public Communications at Syracuse University, New York; and at the University of Maryland, College Park.

    With over 15 years of corporate experience, Dr. Hagan worked for Volkswagen of America Inc., in Troy, Michigan, in corporate public relations and as a district sales manager for Audi of America in San Francisco, California. She also was a publications consultant for Land Rover North America, in Lanham, Maryland, and developed Centre Lines, the publication for U.S. Land Rover dealers.

    Dr. Hagan earned her Ph.D. in communication with an emphasis in public relations and a cognate in strategic management from University of Maryland. Her doctoral dissertation titled, “Public Relations, Relationships, and Reputation: A Case Study of a Safety Recall in the U.S. Automotive Industry,” focused on managing corporate crisis. She earned a master’s degree from the University of Arizona in Tucson, and a Bachelor of Business Administration with a major in marketing from Eastern Michigan University.

    Dr. Hagan’s research interests, primarily specializing in qualitative research methods, include crisis communications, corporate reputation, and stakeholder management. She regularly conducts workshops and writes articles on crisis communications, corporate reputation management, and stakeholder relationships. She is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) and is the co-chair of the Ethics Committee of the PRSA Detroit Chapter. She also is a member of the American Marketing Association.

    Last updated: May 2017