Jenny Tatsak, Ph.D., is a Professor of Business Communications at Walsh College. In addition to teaching undergraduate and graduate courses in business communications, she is a member of the doctoral faculty.
Dr. Tatsak earned her doctorate in communication, completed under the Edward Wise Dissertation Fellowship, from Wayne State University. She holds degrees from Eastern Michigan University including a Master’s Degree in Communication, a Bachelor of Science Degree in Organizational Communication, with a Bachelor of Science Degree in Political Science.
Dr. Tatsak has extensive leadership communication experience as a senior strategist and primary spokesperson for municipal, statewide, regional, and national campaigns. She developed general messaging strategy, direct mail, web content, as well as television and print advertisements to not only generate support, but to raise unprecedented dollars. She developed and enacted crisis communication and image restoration plans and served as a speech writer and media coach for on-camera interviews and debate preparation. She was selected by the non-partisan National Commission on presidential Debates to study Presidential and Vice-Presidential debates. Her findings led to recommendations used to improve the Presidential and vice-presidential debate formats.
Knowing first-hand impact of innovative and audience-relevant communication, Dr. Tatsak designed the first-ever service-learning course in the Department of Communication at Wayne State University and subsequently wrote and was awarded a Michigan Campus Compact Venture Grant that expanded the service-learning partners and opportunities available to Schoolcraft College students and faculty. Consequently, the National Communication Association invited her to conduct a seminar on best practices for service-learning. She began her career in the Office of Student Affairs at Lawrence Technological University.
Dr. Tatsak researches persuasive campaigns, organizational communication and rhetoric, and teaching pedagogy. She serves as a presenter, on strategic communication, to professional and community organizations. She frequently presents her research at regional and national conferences. Recently, her research was recognized by the National Communication Association with two top paper awards. Her research on the impact of positive communication in higher education is included among the leading interpersonal communication scholars in Positive Communication in Health and Wellness. She is a contributor to the London School of Economics's USAPP-American Politics and Policy blog on issues related to the American political process.
Last updated: November 2015