Nicholas L. McCracken, MBA

Adjunct Assistant Professor, Marketing
Product Innovation Research Manager, Ford Motor Co.
(248) 823-1635


Areas of Expertise                                                                                               

Consumer behavior
Brand identity
Advanced statistical techniques in data analysis
Integrated marketing
New product development


Professor McCracken conducts research to gain insight into customer wants needs for future Ford and Lincoln products in North America, Europe, South America, Asia, and other markets.  

Before joining Ford, he was a senior vice president for consumer insights and strategy at Young & Rubicam Advertising. Professor McCracken’s experience also includes launching the Visteon corporate brand identity across seven countries and directing the communication launch strategy for the MGM Grand Casino. 


MBA; University of Michigan
B.A., Computer Science; Wayne State University