Bachelor of Business Administration in Marketing (BBA-MKT)

Walsh has a 95-year reputation of launching professionals into the business world. Join the ranks of Walsh alumni leading in marketing.

With the BBA-Marketing, you will be equipped to:

  • Advise clients in product pricing and promotion.
  • Launch marketing campaigns in a variety of venues and formats.
  • Strategize and implement online advertisement and sales.
  • Plan and manage community involvement and public relations.

Why Walsh?

"When I speak about my experience at Walsh, I usually tell others about the support I got from my advisors and anyone I reached out to for help. Being off location, I still had access to the resources I would have if I was on location.” Natalie Light, BBA-MKT '17
"I transferred to Walsh because I really love the atmosphere in the classroom - you truly feel like you're in the business world." Gina Gojcaj, BBA-MKT '17

Degree with Prestige

Walsh College alumni can be found in every Michigan-based Fortune 500 company and in a variety of industries around the world. As a leading business college, a Walsh College degree opens new doors for your future.

A Program That Moves With You

Getting your degree is as convenient as ever, with courses available entirely online, in a hybrid format, or on campus. Walsh College can be as flexible as you need it to be.

Jumpstart Your Master’s

Take up to two courses at the graduate level to count toward your Master of Science degree. We are proud to be the only business college in Michigan to offer a Master of Science degree in Marketing.

We Make Transferring Easy

Transfer up to 82 semester credits from a community college or 91 credits from a four-year college/university to complete your degree.

Bachelor of Business Administration in Marketing Courses


A student may choose a minor while pursuing a bachelor’s degree at Walsh College. Minors are available in accounting, finance, information technology, management and marketing. A minor is comprised of 12 semester credit hours. For a listing of the courses required, please meet with an academic advisor.

Apply today 

Ready for the rest of your life? Apply online or speak with an advisor today. Call the Admissions office at 248-823-1600 or email admissions@walshcollege.edu. Appointments are available Monday through Friday, and walk-ins are welcome on Wednesdays from 9 a.m. - 7 p.m.

APPLY NOWSchedule an Appointment 

Employment Opportunities

According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry. Employment for marketing managers is expected to grow 13% and advertising and promotion managers are projected to grow 7% through 2022.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. Advertising, promotions, and marketing managing positions are highly desirable and often sought by other managers and experienced professionals. With internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best opportunities.

With lifelong career services from Walsh, you’ll get guidance and clarity for your next career success.

Join the Walsh Family

Your network is a must-have in the business world. The Walsh Marketing Association is the perfect place to build your network. It connects you with fellow students who could become future colleagues or even business partners. You will advance your knowledge and enhance your career, learning from business professionals and experts in the field.