Walsh

Bachelor of Business Administration in Marketing

The Walsh Bachelor of Business Administration in Marketing blends academic rigor and practical skill development to prepare you for a successful career in marketing. This comprehensive program combines marketing fundamentals and a strong business foundation with courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.

You will gain knowledge and skills that will be immediately applicable to your marketing career as you learn to:

  • Strategize, plan, and launch digital and traditional marketing campaigns
  • Understand the consumer decision-making process
  • Conduct and analyze market research
  • Understand marketing practices in a broad range of industries including corporate, retail, and nonprofit environments


Learn from Proven Business Minds

95% of Walsh faculty have real-world experience that they bring into the classroom. Through our hands-on curriculum, you will understand not just how to use the knowledge and technical skills you will gain, but why they are used, which is critical to a successful career in marketing.

Personal Attention and Flexibility

Whether you attend online or on ground, or in our innovative 2+2 hybrid format, you will receive personal attention from faculty in small class settings. Year-round registration lets you plan your entire academic year in advance.

A Network of Support

With free tutoring, professional mentoring, and lifetime career services, you will have the resources you need for academic and professional success. Our active Student Life community offers many opportunities for you to build your personal network, too.

Fast Track Your Education

FastTrack is an accelerated program that lets you earn your bachelor’s and master’s degrees in as little as five years. Meet with a Walsh advisor to learn more.

Minors

Enhance your bachelor’s degree and focus on an area of interest by choosing a minor in accounting, finance, human resources, information technology, or marketing. For more information, please meet with an academic advisor or visit the Walsh course catalog.

Apply today 

Ready to redefine your future? Apply online or speak with an advisor today. Call the Admissions office at 248-823-1600 or email admissions@walshcollege.edu. Appointments are available Monday through Friday. Walk-ins are welcome on Wednesdays from 9 a.m. - 7 p.m.

APPLY NOWSchedule an Appointment 

Why Walsh?

"When I speak about my experience at Walsh, I usually tell others about the support I got from my advisors and anyone I reached out to for help. Being off location, I still had access to the resources I would have if I was on location.” Natalie Light, BBA-MKT '17
"I transferred to Walsh because I really love the atmosphere in the classroom - you truly feel like you're in the business world."
Gina Gojcaj, BBA-MKT '17

Employment Opportunities

According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry. Employment for marketing managers is expected to grow 13% and advertising and promotion managers are projected to grow 7% through 2022.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. Advertising, promotions, and marketing managing positions are highly desirable and often sought by other managers and experienced professionals. With internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best opportunities.

With lifelong career services from Walsh, you’ll get guidance and clarity for your next career success.

Join the Walsh Family

Your network is a must-have in the business world. The Walsh Marketing Association is the perfect place to build your network. It connects you with fellow students who could become future colleagues or even business partners. You will advance your knowledge and enhance your career, learning from business professionals and experts in the field.