Barbara Alpern

Barbara E. Alpern, Ph.D. 

  • Title
  • Professor Emerita/Professor and Chair Communications and Marketing (retired)
  • Education
  • Phone
  • (248) 626-7667
  • Secondary Phone
  • (248) 935-6897
  • Fax
  • (248) 626-7621
  • Brief Description
  • Barbara E. Alpern, Ph.D., is Professor Emerita and was Professor and Chair of the Communications and Marketing Departments before she retired. She received her doctorate from The Center for the Study of Higher and Postsecondary Education at the University of Michigan. Her dissertation focused on non-traditional students who had stopped out of college and eventually returned to complete their baccalaureate degree program. Many Walsh undergraduate seniors at the time were participants in her study. She received her B.A. and M.A. in Communications, Secondary Teaching Certificate, and Technical Writing Certificate (School of Engineering) all from the University of Michigan.

    Teaching has been an integral part of Barb's life; she taught English and Social Studies to middle school students in Detroit and Oak Park before joining the Walsh College faculty. While Chair of Communications and Marketing, she created some still-in-place Communications' curriculum initiatives for the undergraduate degree programs and MBA writing proficiency tests. A favorite Walsh "real world" course assignment crossed international borders; it paired communication and marketing students who researched various stages of Canadian wine production that included visiting Windsor Ont. area wineries. The final project resulted in an extensive manual of tax and distribution regulations for exporting wine to the US for the Canadian Consulate to post on its website.

    During her tenure, she designed topic-specific communication workshops for Walsh continuing education programs, was a faculty advisor/presenter to the American Management Association Summer Program in Hamilton, NY., enjoyed being a multi-year presenter at the Association of Business Communication regional and national conferences, and served as a facilitator/presenter to the Michigan Association of CPAs Small Firm conferences. In addition, she conducted communication workshops for advertising agencies, financial institutions, and healthcare organizations, as well as mentored General Motors engineers during their on-site engineering degree programs. Barb served three terms as president of the UM School of Education Alumni Board of Governors.

    Although retired from full-time teaching, Barb continues to serve as a communications' consultant to businesses and educational entities. She has maintained a long- standing relationship with the Charles M. Bauervic Foundation that began in the 1980s with an early version of online learning. She video-taped a live, on-ground Communications 210 class, sent it by express mail to a student in northern Michigan who watched the tape and sent homework via email. The Foundation has continued its commitment to enhance soft-skills awareness of Walsh students and alums through grant funding initiatives and Barb recently served as the Etiquette Dinner facilitator.

    Since retiring, Barb actively volunteers at local community events. She embraces her role as a grandmother who enjoys watching her grandchildren play soccer and hockey, perform in school productions, and is a sous-chef to a budding culinary entrepreneur.