Dual Master of Business Administration (MBA) and Master of Science in Marketing (MSMKT)

Walsh College offers a dual degree program for students interested in pursuing both an MBA and MSMKT degree at the same time. The Walsh College Dual MBA/MSMKT degree consists of 20 courses for 60 semester credit hours. The program combines a broad business management education base with marketing coursework, acting as a "super specialization." Upon successful completion of all required courses and graduation requirements, both degrees will be awarded.

The Walsh MBA incorporates opportunistic decision-making and systematic approaches in solving complex problems in today's fast-paced, business environment. Courses are taught by proven business leaders, bridging the gap between real-world practices and classroom experience.

The MBA positions graduates for mid- to upper-level management positions with coursework in accounting, finance, economics, and strategy. It emphasizes business communication skills, helping graduates explain concepts and share knowledge more concisely. 

The MSMKT degree program emphasizes data-driven brand management. Coursework includes brand management, creativity & innovation, consumer insights, and consumer behavior. The MSMKT degree provides a deeper immersion into the study of marketing than is possible in a typical MBA program.

Dual MBA/Master of Science in Marketing Courses

The dual MBA/MSMKT consists of 20 courses for 60 credits. A minimum of 48 semester credit hours must be completed in residence at Walsh College. Courses are offered online or on-ground in a hybrid 2+2 format, combining two hours of in-person classroom instruction and the equivalent of two hours of online learning. Selected courses will require on-campus attendance while others will be available entirely online.

Learning Outcomes

The Walsh College dual MBA/MSMKT degree program emphasizes the decision-making and development of a systematic approach to solving complex problems through the Master of Business Administration program in conjunction with the data-driven implementation and brand management of the Master of Science in Marketing program.

Join the Walsh College Family

Your network is one of the keys to success. The Walsh College MBA Association connects you with fellow students and provides real-life, hands-on experience through volunteer opportunities and visits to prospective employers.