Dual Master of Business Administration and Master of Science in Marketing

Earn two acclaimed graduate degrees in one concise program. Combine the strength of the internationally-ranked Walsh Master of Business Administration (MBA) with the depth of the nationally-ranked Master of Science in Marketing (MSMKT). You will gain an insider’s view into marketing with an emphasis on brand management. The program is designed to provide the knowledge, skills and expertise to effectively and ethically create and manage brands and lead at the enterprise level.

Courses are offered online or in our innovative hybrid format, combining online instruction with time in a dynamic classroom setting. Selected courses will require on ground attendance while others will be available entirely online.

Why Walsh?

Flexibility

Schedule classes around your life. With no GMAT required, four term start dates and year-round registration, you can start anytime, plan your academic year in advance, and finish your degree at your own pace.

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Faculty With Real-World Experience

95% of Walsh faculty have real-world experience in their area of expertise. You will learn from academic business minds who have been there and done that.

Meet Our Faculty

Internationally Ranked Program

The Walsh MBA has received international and national recognition for excellence.

Walsh Awards

Lifetime Career Services

You’ll find Walsh alumni in nearly every Fortune 500 company in Michigan. We have the tools and resources to help you find a new job, navigate a career change, or advance in your current role with personal attention and experienced staff.

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Apply today

Apply online or speak with an advisor today by calling 248-823-1600. Appointments are available Monday through Friday. Walk-ins are welcome on Wednesdays from 8:30 a.m. - 7 p.m.

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View the Dual MBA/MSMKT Course Listing

CORE COURSES

Core Courses
ACC 510	Financial and Managerial Accounting
ECN 600	Foundations of Economic Analysis
FIN 500	Principles of Finance
IT 520	Information Technology
MGT 600	Organizational Behavior and Leadership
MGT 601	Design Thinking
MGT 633	Leading Projects, Programs and Operations
MGT 685	Strategic Management of the Enterprise
MKT 550	Marketing Fundamentals
QM 520	Business Analytics

Program Electives - Select Four
MKT 541	Public Relations Strategies
MKT 542	Consumer Insights
MKT 543	Creativity and Innovation
MKT 544	Consumer Sciences
MKT 551	Consumer Behavior
MKT 555	Marketing Application Metrics
MKT 560	Brand Management
MSMKT Capstone - Select One
MKT 588	Professional Internship
MKT 589	Consulting Project

View Admission Requirements

Admission requirements

In order to be admitted to the MSMKT program, an applicant must have the following

An undergraduate degree or higher from a college or university accredited by the Higher Learning Commission or one of the following regional associations: Middle States, New England, Northwest, Southern or Western.
A cumulative grade point average of a 2.750 or better on a 4.000 scale.
Individuals with a cumulative grade point average lower than 2.750, but not below 2.000, will be admitted provisionally.

Join the Walsh Family

Your network is one of the keys to success. The Walsh MBA Association connects you with fellow students and provides real-life, hands-on experience through volunteer opportunities and visits to prospective employers.

YOUR FUTURE STARTS TODAY.

Talk to an advisor: 248-823-1600