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Dual Master of Business Administration (MBA) and Master of Science in Marketing (MSMKT)

Walsh College offers a dual degree program for students interested in pursuing both an MBA and MSMKT degree at the same time. The Walsh College Dual MBA/MSMKT degree consists of 20 courses for 60 semester credit hours. The program combines a broad business management education base with marketing coursework, acting as a "super specialization." Upon successful completion of all required courses and graduation requirements, both degrees will be awarded.

The Walsh MBA incorporates opportunistic decision-making and systematic approaches in solving complex problems in today's fast-paced, business environment. Courses are taught by proven business leaders, bridging the gap between real-world practices and classroom experience.

The MBA positions graduates for mid- to upper-level management positions with coursework in accounting, finance, economics, and strategy. It emphasizes business communication skills, helping graduates explain concepts and share knowledge more concisely.

The MSMKT degree program emphasizes data-driven brand management. Coursework includes brand management, creativity & innovation, consumer insights, and consumer behavior. The MSMKT degree provides a deeper immersion into the study of marketing than is possible in a typical MBA program.

Dual MBA/Master of Science in Marketing Courses

The dual MBA/MSMKT consists of 20 courses for 60 credits. A minimum of 48 semester credit hours must be completed in residence at Walsh College. Courses are offered online or on-ground in a hybrid 2+2 format, combining two hours of in-person classroom instruction and the equivalent of two hours of online learning. Selected courses will require on-campus attendance while others will be available entirely online.

View the Dual MBA/MS-MKT Course Listing

Core Courses
ACC 505	Managerial Accounting
ACC 508	Introduction to Accounting
COM 510	Leadership Communication
ECN 523	Global Economics
FIN 510	Financial Management
FIN 515	Financial Markets and Institutions
IT 520	Information Technology
MGT 501	Management
MGT 565	Operations Management
MGT 670	Designing & Leading Competitive Organizations
MKT 541	Public Relations Strategies
MKT 542	Consumer Insights
MKT 543	Creativity and Innovation
MKT 550	Marketing Fundamentals
MKT 551	Consumer Behavior
MKT 555	Marketing Application and Metrics
MKT 560	Brand Management
QM 520	Business Analytics
MKT 588	Marketing Internship
OR
MKT 589	Consulting Project
MGT 680	Strategic Management: Audit of an Organization

View Admission Requirements

Admission requirements

In order to be admitted to the MSMKT program, an applicant must have the following

An undergraduate degree or higher from a college or university accredited by the Higher Learning Commission or one of the following regional associations: Middle States, New England, Northwest, Southern or Western.
A cumulative grade point average of a 2.750 or better on a 4.000 scale.
Individuals with a cumulative grade point average lower than 2.750, but not below 2.000, will be admitted provisionally.

Learning Outcomes

The Walsh College dual MBA/MSMKT degree program emphasizes the decision-making and development of a systematic approach to solving complex problems through the Master of Business Administration program in conjunction with the data-driven implementation and brand management of the Master of Science in Marketing program.

Apply today

Apply online or speak with an advisor today by calling 248-823-1600. Appointments are available Monday through Friday. Walk-ins are welcome on Wednesdays from 8:30 a.m. - 7 p.m.

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Join the Walsh College Family

Your network is one of the keys to success. The Walsh College MBA Association connects you with fellow students and provides real-life, hands-on experience through volunteer opportunities and visits to prospective employers.