Dual Master of Business Administration and Master of Science in Marketing
Walsh College offers a dual degree program for students interested in pursuing both an MBA and MSMKT degree at the same time. The Walsh College Dual MBA/MSMKT degree consists of 20 courses for 60 semester credit hours. The program combines a broad business management education base with marketing coursework, acting as a "super specialization." Upon successful completion of all required courses and graduation requirements, both degrees will be awarded.
The Walsh MBA incorporates opportunistic decision-making and systematic approaches in solving complex problems in today's fast-paced, business environment. Courses are taught by proven business leaders, bridging the gap between real-world practices and classroom experience.
The MBA positions graduates for mid- to upper-level management positions with coursework in accounting, finance, economics, and strategy. It emphasizes business communication skills, helping graduates explain concepts and share knowledge more concisely.
The MSMKT degree program emphasizes data-driven brand management. Coursework includes brand management, creativity & innovation, consumer insights, and consumer behavior. The MSMKT degree provides a deeper immersion into the study of marketing than is possible in a typical MBA program.
The Dual MBA/MSMKT requires a minimum of 48 semester credit hours in residence at Walsh College.
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Dual MBA/Master of Science in Marketing
20 courses, 60 credits
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Core Courses
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ACC 505
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Managerial Accounting
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| ACC 508 |
Introduction to Accounting |
| COM 510 |
Leadership Communication |
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ECN 523
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Global Economics
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FIN 510
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Financial Management
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FIN 515
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Financial Markets and Institutions
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IT 520
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Information Technology
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MGT 501
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Management
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MGT 565
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Operations Management
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MGT 670
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Designing & Leading Competitive Organizations
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MKT 541
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Public Relations Strategies
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MKT 542
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Consumer Insights
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MKT 543
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Creativity and Innovation
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MKT 550
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Marketing Fundamentals
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MKT 551
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Consumer Behavior
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MKT 555
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Marketing Application and Metrics
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MKT 560
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Brand Management
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QM 520
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Business Analytics
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| MGT 680 |
Strategic Management: Audit of an Organization |
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Choose one:
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MKT 588
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Marketing Internship
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MKT 589
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Consulting Project
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A minimum cumulative GPA of 3.000 must be earned while in residence. All core courses must be completed with a “C” (2.000) or higher.
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Graduate Communication Assessment
The graduate communication assessment must be taken prior to your first COM 510 Communication and Success Strategies class session. There is no fee associated with this assessment.
The graduate communication assessment is a tool designed to measure written communication skills. Students will select from two topic essays, appropriate for graduate students, which will be evaluated based on the following criteria:
- Grammar and mechanics
- Style
- Organization and development
The graduate communication assessment may be taken at the Troy Campus Testing Center, the Novi Campus Library, or an approved external testing site. An appointment is required.
Appointments made be scheduled at the Troy Campus Testing Center using this link: https://www-secure.walshcollege.edu/Test_Scheduling/. For the Novi Campus, please contact the Administrative Office at 248-349-5454 to schedule an appointment to take the assessment at the Novi Library. Proctors and locations external to Walsh College must be pre-approved by the Walsh College Testing Center. Click here for additional information and guidelines for securing an out-of-area proctor.
Please refer to your admission packet for more information regarding the graduate communication assessment.
No GMAT Required
We evaluate your application in a careful review of what you have accomplished since graduating from college, together with your academic record in your other degree programs. Those are much better indicators of your success as an MBA student than a formal test score.
View graduate admission requirements or contact the Admissions & Advising office to schedule an appointment:
248-823-1600
admissions@walshcollege.edu
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