Master of Science in Marketing (MSMKT)
Build Your Brand
At Walsh, we know business. Which means we know how important effective marketing is in helping a business thrive and grow. That’s why we’re the only school in Michigan that offers a Master of Science in Marketing. The MSMKT provides an insider’s view into marketing and an education that’s immediately applicable in the workplace.
Customize Your Capstone
The Walsh MSMKT requires a capstone experience as either an internship or a consulting project.
Double Your Expertise
Earn two graduate degrees in one concise program. Combine the strength of the MBA with the depth of the MSMKT in a 60-credit hour program and double your leadership expertise.
Master of Science in Marketing Courses
The Marketing coursework gives you foundational understanding of the complexities of human behavior and product development. Creativity and Innovation explores the crucial role creativity and innovation plays in business. You’ll develop new ways of thinking and strategies for stimulating and managing innovation. Consumer Behavior focuses on the factors that affect behavior driving product sales. You will investigate principles of group dynamics and learn to use demographics and consumer behavior to project trends and make marketing decisions. Walsh offers four 11-week semesters and year-round registration so you can start your program anytime and see the end goal sooner.
Marketing Course Listing
CORE COURSES AND CAPSTONE
| Core Courses |
| COM 510 |
Leadership Communication |
| IT 520 |
Information Technology |
| MKT 541 |
Public Relations Strategies |
| MKT 542 |
Consumer Insights |
| MKT 543 |
Creativity and Innovation |
| MKT 550 |
Marketing Fundamentals |
| MKT 551 |
Consumer Behavior |
| MKT 555 |
Marketing Application and Metrics |
| MKT 560 |
Brand Management |
| QM 520 |
Business Analytics |
| Capstone Experience (Select One): |
| MKT 588 |
Professional Internship |
| MKT 589 |
Consulting Project |
Admission Requirements
Admission requirements:
In order to be admitted to the MSMKT program, an applicant must have the following:
- An undergraduate degree or higher from a college or university accredited by the Higher Learning Commission or one of the following regional associations: Middle States, New England, Northwest, Southern or Western.
- A cumulative grade point average of a 2.750 or better on a 4.000 scale.
- Individuals with a cumulative grade point average lower than 2.750, but not below 2.000, will be considered for provisional admission.
- The GMAT is not required.
Graduate Communication Assessment
The Graduate Communication Assessment is a tool to measure your written communication skills, and it must be taken before your first COM 510 Leadership Communication class session. The assessment is available at the Troy Campus Testing Center and the Novi Campus Library by appointment.
Learning Outcomes
The Master of Science in Marketing at Walsh equips you with the knowledge and expertise to help businesses and corporations succeed in a competitive market. The courses prepare you with the communication skills for not only leading a team but representing a business in the marketplace. Upon completion of the Master of Science in Marketing, you’ll be ready to:
- Create and manage a company's brand for a competitive advantage.
- Stimulate and energize teams for creativity and innovation.
- Develop public relations strategies with press releases, social media messaging, and crisis communications.
- Strategize using consumer behavior and metrics to promote a business’s brand.
- Evaluate marketing tactics and market ethically and effectively.
Apply today
Apply online or speak with an advisor today. Call the Admissions Office at 248-823-1600 or email us. Appointments are available Monday through Friday, and walk-ins are welcome on Wednesdays from 9 a.m.-7 p.m.
Apply Now Schedule an Appointment
Employment Opportunities
Marketing professionals are employed in virtually every industry. Walsh MSMKT graduates find jobs in automotive, packaged goods, heavy duty commercial, retail, financial, and technological industries.
Join the Walsh Family
Marketing professionals are employed in virtually every industry. Walsh MSMKT graduates find jobs in automotive, packaged goods, heavy duty commercial, retail, financial, and technological industries. Your network is an essential part of career success. The Walsh Marketing Association (WCMA) gives you marketing-related networking opportunities, such as company tours, guest speakers, and community involvement. WCMA events connect you with fellow students and industry experts, which can help you build your network. The WCMA gives you hands-on experience with marketing ideas and strategies.