Master of Science in Marketing (MSMKT)
Welcome to the next level of marketing education. This comprehensive program combines academic theory and practice with an emphasis on human behavior. The Master of Science in Marketing (MSMKT) provides an insider’s view into marketing that’s immediately applicable in the workplace both today and in the future. You will develop the knowledge and skills to:
- Create and manage brands from start-up to the enterprise level
- Market effectively and ethically
- Employ cutting-edge digital tools
- Understand the critical why of the consumer decision process
This is where brand managers are made.
Why Walsh?
Nationally Ranked Program
The Walsh MSMKT has been recognized as one of the best online Master’s of Marketing programs in the U.S. We are the only school in Michigan to offer a graduate marketing degree, and our program is one of the largest in the country.
Flexibility and Personal Attention
The Walsh MSMKT combines online and on-ground instruction with personal attention from faculty in small class settings. With no GMAT required, four term start dates and year-round registration, you can start anytime and plan your academic year in advance.
Faculty with Real-World Experience
There’s no substitute for experience. That’s why more than 80% of Walsh faculty are working professionals teaching in their area of expertise. You will learn from marketing industry leaders with years of current, high-level experience working with global and national brands.
Lifetime Career Services
Walsh alumni work in every Fortune 500 company in Michigan. We have the tools and resources to help you advance in your current role, navigate a career change, or find a new job with personal attention and experienced staff.
Marketing Course Listing
CORE COURSES AND CAPSTONE
| Core Courses |
| COM 510 |
Leadership Communication |
| IT 520 |
Information Technology |
| MKT 541 |
Public Relations Strategies |
| MKT 542 |
Consumer Insights |
| MKT 543 |
Creativity and Innovation |
| MKT 550 |
Marketing Fundamentals |
| MKT 551 |
Consumer Behavior |
| MKT 555 |
Marketing Application and Metrics |
| MKT 560 |
Brand Management |
| QM 520 |
Business Analytics |
| Capstone Experience (Select One): |
| MKT 588 |
Marketing Internship |
| MKT 589 |
Consulting Project |
Admission Requirements
Admission requirements:
MSMKT program applicants must:
- Hold an undergraduate degree or higher from a college or university accredited by the Higher Learning Commission or one of the following regional associations: Middle States, New England, Southern, or Western.
- Have a cumulative grade point average (GPA) of 2.750 or higher on a 4.000 scale. Individuals with a GPA lower than 2.750, but not below 2.000, will be considered for provisional admission.
- Have completed the graduate communication assessment prior to taking COM 510 Communication and Success Strategies.
Graduate Communication Assessment
The Graduate Communication Assessment is a tool to measure your written communication skills, and it must be taken before your first COM 510 Leadership Communication class session. The assessment is available at the Troy Location Testing Center and the Novi Location Library by appointment.
Learning Outcomes
The Master of Science in Marketing at Walsh equips you with the knowledge and expertise to help businesses and corporations succeed in a competitive market. The courses prepare you with the communication skills for not only leading a team but representing a business in the marketplace. Upon completion of the Master of Science in Marketing, you’ll be ready to:
- Create and manage a company's brand for a competitive advantage.
- Stimulate and energize teams for creativity and innovation.
- Develop public relations strategies with press releases, social media messaging, and crisis communications.
- Strategize using consumer behavior and metrics to promote a business’s brand.
- Evaluate marketing tactics and market ethically and effectively.
Apply today
Apply online or speak with an advisor today. Call the Admissions Office at 248-823-1600 or email us. Appointments are available Monday through Friday, and walk-ins are welcome on Wednesdays from 9 a.m.-7 p.m.
Apply Now Schedule an Appointment
Employment Opportunities
Marketing professionals are employed in virtually every industry. Walsh MSMKT graduates find jobs in automotive, packaged goods, heavy duty commercial, retail, financial, and technological industries.
Join the Walsh Family
Your network is an essential part of career success. The Walsh Marketing Association (WCMA) gives you marketing-related networking opportunities, such as company tours, guest speakers, and community involvement. WCMA events connect you with fellow students and industry experts, which can help you build your network. The WCMA gives you hands-on experience with marketing ideas and strategies.