Master of Science in Marketing
Welcome to the next level of marketing education. This comprehensive program combines academic theory and practice with an emphasis on human behavior. The Master of Science in Marketing (MSMKT) provides an insider’s view into marketing that’s immediately applicable in the workplace both today and in the future. It is perfect for the experienced professional looking to make a career change or the professional ready for their next move and looking to advance their marketing career. You will develop the knowledge and skills to:
- Create and manage brands from start-up to the enterprise level
- Market effectively and ethically
- Employ cutting-edge digital tools
- Understand the critical why of the consumer decision process
With no GMAT required, four term start dates and year-round registration, you can start anytime and plan your academic year in advance. Schedule a time to meet with an enrollment consultant today!
This is where brand managers are made.
Why Walsh?
Nationally Recognized Program
The Walsh MSMKT has been recognized as one of the best online Master’s of Marketing programs in the U.S. We are the only school in Michigan to offer a graduate marketing degree, and our program is one of the largest in the country.
Flexibility and Personal Attention
The Walsh MSMKT combines online and on ground instruction with personal attention from faculty in small class settings.
Faculty with Real-World Experience
There’s no substitute for experience. That’s why more than 80% of Walsh faculty are working professionals teaching in their area of expertise. You will learn from marketing industry leaders with years of current, high-level experience working with global and national brands.
Lifetime Career Services
Walsh alumni work in nearly every Fortune 500 company in Michigan. We have the tools and resources to help you advance in your current role, navigate a career change, or find a new job with personal attention and experienced staff.
MSMKT Course Listing
| Foundation Course |
| MGT 502 |
Foundation for Business Success |
| Core Courses |
| IT 520 |
Information Technology |
| MGT 601 |
Design Thinking |
| MKT 550 |
Marketing Fundamentals |
| QM 520 |
Business Analytics |
| Program Electives - Select Five |
| MGT 600 |
Organizational Behavioral and Leadership |
| MGT 603 |
Evidence Based Decision Making |
| MKT 541 |
Public Relations Strategies |
| MKT 542 |
Consumer Insights |
| MKT 543 |
Creativity and Innovation |
| MKT 544 |
Consumer Sciences |
| MKT 551 |
Consumer Behavior |
| MKT 555 |
Marketing Application and Metrics |
| MKT 560 |
Brand Management |
| Capstone (Select 1) |
| MKT 588 |
Professional Internship |
| MKT 589 |
Consulting Project |
| Additional Electives (If needed) |
| Choose from the approved MSMKT elective courses above. |
The Marketing Capstone Experience
The capstone project is the culmination of the master's of marketing program. Working in teams, students create marketing proposals for a real company and product. The deliverables for each consulting project are based on the scope of the project requested by the external client. Sometimes students create a comprehensive, full stack marketing plan. Other times they are asked to focus on one element of the marketing plan, such as branding or promotion. As is the case in industry, what is delivered varies by the client engagement.
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Admission Requirements
Admission requirements:
MSMKT program applicants must:
- Possess an undergraduate degree or higher from a college or university accredited by a regional accrediting organization recognized by the Council for Higher Education Accreditation (CHEA) and U.S. Department of Education (USDE), www.chea.org. Credits completed outside of the United States must be evaluated by an agency that is a member of NACES (www.naces.org).
- Have a cumulative grade point average (GPA) of 2.750 or higher on a 4.000 scale. Individuals with a GPA lower than 2.750, but not below 2.000, will be considered for provisional admission.
- No GMAT or GRE required.
What Our Graduates Are Saying
“Dr. Tatsak brings life to the course. My self-confidence has grown during her course and so have my writing and public speaking skills.”
Charbel Ayoub, MSMKT StudentRead His Story
“Walsh has provided me access to classmates, professors and faculty that have a deeper understanding of the traditional systems, culture and norms of American business."
Khary Frazier, MSMKT StudentRead His Story
Learning Outcomes
The Master of Science in Marketing at Walsh equips you with the knowledge and expertise to help businesses and corporations succeed in a competitive market. The courses prepare you with the communication skills for not only leading a team but representing a business in the marketplace. Upon completion of the Master of Science in Marketing, you’ll be ready to:
- Create and manage a company's brand for a competitive advantage.
- Stimulate and energize teams for creativity and innovation.
- Develop public relations strategies with press releases, social media messaging, and crisis communications.
- Strategize using consumer behavior and metrics to promote a business’s brand.
- Evaluate marketing tactics and market ethically and effectively.
Employment Opportunities
Marketing professionals are employed in virtually every industry. Walsh MSMKT graduates find jobs in automotive, packaged goods, heavy duty commercial, retail, financial, and technological industries.
Join the Walsh Family
Your network is an essential part of career success. The Walsh Marketing Association (WCMA) gives you marketing-related networking opportunities, such as company tours, guest speakers, and community involvement. WCMA events connect you with fellow students and industry experts, which can help you build your network. The WCMA gives you hands-on experience with marketing ideas and strategies.
Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).