Master of Science in Marketing

Welcome to the next level of marketing education. This comprehensive program combines academic theory and practice with an emphasis on human behavior. The Master of Science in Marketing (MSMKT) provides an insider’s view into marketing that’s immediately applicable in the workplace both today and in the future. You will develop the knowledge and skills to:

  • Create and manage brands from start-up to the enterprise level
  • Market effectively and ethically
  • Employ cutting-edge digital tools
  • Understand the critical why of the consumer decision process

This is where brand managers are made.

Why Walsh?

Nationally Recognized Program

The Walsh MSMKT has been recognized as one of the best online Master’s of Marketing programs in the U.S. We are the only school in Michigan to offer a graduate marketing degree, and our program is one of the largest in the country.

Flexibility and Personal Attention

The Walsh MSMKT combines online and on ground instruction with personal attention from faculty in small class settings. With no GMAT required, four term start dates and year-round registration, you can start anytime and plan your academic year in advance.

Faculty with Real-World Experience

There’s no substitute for experience. That’s why more than 80% of Walsh faculty are working professionals teaching in their area of expertise. You will learn from marketing industry leaders with years of current, high-level experience working with global and national brands.

Lifetime Career Services

Walsh alumni work in nearly every Fortune 500 company in Michigan. We have the tools and resources to help you advance in your current role, navigate a career change, or find a new job with personal attention and experienced staff.

MBA/MSMKT Dual Degree

Earn two graduate degrees in one concise program, the dual MBA/MSMKT. Combine the depth of a Master of Science in Marketing with the strength of the nationally-ranked Walsh Master of Business Administration (MBA). Speak with a Walsh advisor to learn more.

Learning Outcomes

The Master of Science in Marketing at Walsh equips you with the knowledge and expertise to help businesses and corporations succeed in a competitive market. The courses prepare you with the communication skills for not only leading a team but representing a business in the marketplace. Upon completion of the Master of Science in Marketing, you’ll be ready to:

  • Create and manage a company's brand for a competitive advantage.
  • Stimulate and energize teams for creativity and innovation.
  • Develop public relations strategies with press releases, social media messaging, and crisis communications.
  • Strategize using consumer behavior and metrics to promote a business’s brand.
  • Evaluate marketing tactics and market ethically and effectively.

Apply today 

Apply online or speak with an advisor today. Call the Admissions Office at 248-823-1600 or email us. Appointments are available Monday through Friday, and walk-ins are welcome on Wednesdays from 9 a.m.-7 p.m.


Employment Opportunities

Marketing professionals are employed in virtually every industry. Walsh MSMKT graduates find jobs in automotive, packaged goods, heavy duty commercial, retail, financial, and technological industries.

Join the Walsh Family

Your network is an essential part of career success. The Walsh Marketing Association (WCMA) gives you marketing-related networking opportunities, such as company tours, guest speakers, and community involvement. WCMA events connect you with fellow students and industry experts, which can help you build your network. The WCMA gives you hands-on experience with marketing ideas and strategies.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).