Michael F. Alioto, Ph.D.

Michael F. Alioto, Ph.D., Adjunct Associate Professor 

  • Title
  • Adjunct Associate Professor
  • Education
  • Brief Description
  • Michael Francesco Alioto is adjunct associate professor of Marketing at Walsh College. He teaches courses at both the undergraduate and graduate levels in marketing research, consumer insights, global research, political science, qualitative methods, and quantitative applications.

    Educated in the United States, Alioto holds a doctorate in political science from the University of Southern Illinois, specializing in Southern European/Latin American politics and research methods; he also has degrees at the master/bachelor levels from the University of Wisconsin-Milwaukee in political science and international relations.

    Alioto is also a consultant for Global 1000 companies on the agency side of the business and has worked in the automotive, manufacturing, and telecommunication sectors.  He has been involved in product and services development, branding, and marketing studies from both a qualitative and quantitative standpoint.  Alioto has specialized in the global and multicultural areas with experience in 20 countries across four continents, as well as working with the applications of behavioral approaches and methods to marketing and marketing research problems.

    He is a frequent speaker at American Marketing Association (AMA) and ESOMAR conferences where a number of his works have been published. He contributed to the edited books, ESOMAR: Excellence in International Research (years 2002-2004, where his papers were nominated for the Best Paper Award).  He also presented frequently at the ESOMAR Latin American and Qualitative Conferences, as well as at the ESOMAR Congress in Berlin.  He has also contributed works to various American Marketing Association Conferences and has been published in the AMA Marketing News, Alert Magazine, Survey Magazine, and ESOMAR RW Connect.

    Alioto is a member of the AMA, ESOMAR, and the Society for Chaos Theory in Psychology and the Life Sciences.

    Alioto’s applied and academic research interests include the humanization of marketing research, behavioral economics, non-linear complexity modeling, and the psychological framework of the consumer.

    (Last updated: April 1, 2016)