Walsh College

BBA - Marketing


Bachelor of Business Administration in Marketing

Our Bachelor of Business Administration degree in Marketing (BBA-MKT) is built on the a contemporary perspective of the four P’s – product, pricing, place of distribution and promotion. The BBA-MKT degree will provide you with in-depth understanding of these activities and their impact on consumers. You will also gain knowledge of the strategies, skills and technology necessary to excel in the field of marketing.

These skills, coupled with a solid business background in finance, economics, accounting, management, and communication, prepare you for jobs in a broad array of fields including marketing research, advertising, public relations, marketing communications, internet marketing and sales.


 Click here to view the Career Services Checklist

Opportunities for Employment
According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandizing are likely to go to those with previous relevant experience and a college degree.

Salary Expectations
According to the National Association of Colleges and Employers the average starting salary for bachelor’s degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.

BBA - Marketing Program Format
You need to earn 127 semester credit hours for our Bachelor of Business Administration degree in Marketing. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College. The marketing program requires completion of all courses in the professional core and major.

Equivalency guides outline the courses transferable to Walsh as prerequisites to advanced course work and for completion of degree requirements. The * courses are typically transferred from a community college or another accredited educational institution. Additional transfer equivalencies may be established, depending on the course taken and the transfer tuition. 

Professional Core

ACC 201      Principles of Accounting I*
ACC 202      Principles of Accounting II*
ACC 310      Managerial Accounting*
BIT 305        Business Computing Tools*
BIT 335        Business Driven Technology
BL 420         The Legal and Tax Environment of Business
MGT 461     Business Strategy and Policy
COM 210     Principles of Business Communications*
COM 300     Communications Essentials**
COM 320     Business Communication Methods 
COM 340     Professional Communication 
ECN 201      Principles of Economics I* 
ECN 202      Principles of Economics II* 
FIN 310        Financial Markets
FIN 315        Financial Management
MGT 201      Principles of Management* 
MGT 303      Behavioral Management* 
MKT 202      Principles of Marketing* 
QM 202        Statistics Methods for Business*
QM 301        Statistical Inference for Management Decisions
Elective        Any 400 level course at Walsh College not already required.
**COM 300 is required of all students who score below 4 on the Walsh College communications placement exam.

 Core Courses

MKT 309     Advertising and Promotion Management
MKT 415     Consumer and Buyer Behavior
MKT 435     Marketing Research
MKT 460     Strategic Marketing
MKT            Elective
MKT            Elective
MKT            Elective



Get Involved & Get Connected

American Marketing Association AMA on Facebook