Walsh College

BBA - Marketing


Bachelor of Business Administration in Marketing

Our Bachelor of Business Administration in Marketing degree program prepares the student for entry-level position in one of the various marketing-related fields. Coursework builds around the four P's of marketing: product, pricing, place of distribution, and promotion.

The curriculum exposes the student to the skills necessary to begin a career in the areas of sales, market research, promotion, retailing, distribution, advertising, public relations, direct marketing, telemarketing, or purchasing.

BBA - Marketing Program Format

You need to earn 127 semester credit hours to earn our Bachelor of Business Administration in Marketing degree. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College.

The marketing program requires completion of all courses in the professional core and major.

 Professional Core
 ACC 201 Principles of Accounting I*
 ACC 202 Principles of Accounting II*
 ACC 310 Managerial Accounting*
 BIT 305 Business Computing Tools*
 BIT 335 Business Driven Technology
 BL 420 The Legal and Tax Environment of Business 
 MGT 461  Business Strategy and Policy
 COM 210 Principles of Business Communication*
 COM 300 Communication Essentials**
 COM 320 Business Communication Methods
 COM 340 Professional Communication
 ECN 201 Principles of Economics I*
 ECN 202 Principles of Economics II*
 FIN 310 Financial Markets
 FIN 315 Financial Management
 MGT 201 Principles of Management*
 MGT 303 Behavioral Management*
 MKT 202 Principles of Marketing*
 QM 202 Statistics Methods for Business*
 QM 301 Statistical Inference for Management Decisions
 Elective Any 400-level course at Walsh College not already required
** COM 300 is required of all students who score below 4 on the Walsh College communications placement exam.
 Required Marketing Major Courses
 MKT 309 Advertising and Promotional Management
 MKT 415 Consumer and Buyer Behavior
 MKT 435 Marketing Research
 MKT 460 Strategic Marketing
 Electives Nine semester credit hours
  (three courses from marketing major elective options below)
 Marketing Major Elective Options
Choose three electives from the courses listed below to fulfill Marketing major electives.
 MKT 307 Marketing Management
 MKT 425  Sales Management
 MKT 445 e-Marketing Communication
 MKT 453 Social Media Strategies
 MKT 487 Not-for-Profit Marketing
 MKT 488 Marketing Internship

Equivalency guides outline the courses transferable to Walsh as prerequisites to advanced course work and for completion of degree requirements. A list of standard equivalencies may be viewed from our website.

The * courses are typically transferred from a community college or another accredited educational institution. Additional transfer equivalencies may be established, depending on the course taken and the transfer institution. 

Opportunities for Employment
According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandizing are likely to go to those with previous relevant experience and a college degree.

Salary Expectations
According to the National Association of Colleges and Employers the average starting salary for bachelor’s degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.




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