The Walsh College Bachelor of Business Administrating degree in Marketing (BBA-MKT) is built on the four P’s – product, pricing, place of distribution and promotion. Students graduating with a Walsh College marketing degree will have in-depth understanding of these activities and their impact on consumers. They will also gain cutting-edge knowledge of the strategies, skills and technology necessary to excel in the field of marketing.
These skills, coupled with a solid business background in finance, economics, accounting, management, and communication, prepare students for jobs in a broad array of fields including marketing research, advertising, public relations, marketing communications, internet marketing and sales.
Opportunities for Employment
According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.
The U.S. Bureau of Labor Statistics expects marketing, advertising and public relations opportunities to increase through 2010. However, the need for marketing-related positions within the manufacturing industry is expected to remain unchanged.
The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandising are likely to go to those with previous relevant experience and a college degree.
Salary Expectations
According to the National Association of Colleges and Employers the average starting salary for bachelor’s degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.
Program Format
Earning a Bachelor of Business Administration degree in Marketing from Walsh College requires a total of 127 semester credit hours. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College. The marketing program requires completion of all courses in the
- Professional core and major
The * courses at the right are typically transferred from a community college or another accredited educational institution. Additional transfer equivalencies may be established, depending on the course taken and the transfer tuition.
Equivalency guides outline the courses transferable to Walsh as prerequisites to advanced course work and for completion of degree requirements. A list of standard equivalencies may be viewed from our website.
**COM 300 is required of all students who score below 4 on the Walsh College communications placement exam. |
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Professional Core
*ACC 201
Principles of Accounting I
*ACC 202
Principles of Accounting II
*ACC 310
Managerial Accounting
*BIT 305
Business Computing Tools
BIT 335
Business Driven Technology
BBA 420
The Legal and Tax Environment of Business
BBA 461
Business Strategy and Policy
**COM 300
Communications Essentials
*COM 210
Principles of Business Communications
COM 320
Business Communication Methods
COM 340
Professional Communication
*ECN 201
Principles of Economics I
*ECN 202
Principles of Economics II
FIN 310
Financial Markets
FIN 315
Financial Management
*MGT 201
Principles of Management
*MGT 303
Behavioral Management
*MKT 202
Principles of Marketing
*QM 202
Statistical Methods for Business
QM 301
Statistical Inference for Management Decisions
Elective
Any 400 level course at Walsh College not already required.
Core Courses
MKT 309
Advertising and Promotion Management
MKT 415
Consumer and Buyer Behavior
MKT 435
Marketing Research
MKT 460
Strategic Marketing
MKT Elective
MKT Elective
MKT Elective
Specializations
N/A |