Walsh College

BBA - Marketing

 

Bachelor of Business Administration in Marketing

The Marketing major prepares the student for an entry-level position in one of the various marketing-related fields. Coursework builds around the four P's of marketing: product, pricing, place of distribution, and promotion. The curriculum exposes the student to the skills necessary to begin a career in the areas of sales, market research, promotion, retailing, distribution, advertising, public relations, direct marketing, telemarketing, or purchasing.

Students must complete 15 credit hours of the 45 semester credit hours taken in residence at Walsh College in Marketing. For complete BBA.MKT graduation requirements, refer to page 22 of our online catalog. 

BBA - Marketing Program Format

You need to earn 127 semester credit hours to earn our Bachelor of Business Administration in Marketing degree. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College.

The marketing program requires completion of all courses in the professional core and major.

Bachelor of Business Administration in Marketing

127 credits (includes up to 82 transfer credits)

 

Professional Core

ACC 201+

Principles of Accounting I

ACC 202+

Principles of Accounting II

ACC 310^

Managerial Accounting

BIT 305^

Business Computing Tools

BIT 335/IT 520

Business Driven Technology

BL 420

The Legal and Tax Environment of Business

COM 210^

Principles of Business Communication

COM 300*

Communication Essentials

COM 320**

Business Communication Methods

COM 340***

Professional Communication

ECN 201+

Principles of Economics I

ECN 202+

Principles of Economics II

FIN 310/FIN 515

Financial Markets

FIN 315

Financial Management

MGT 201^

Principles of Management

MGT 303^

Behavioral Management

MGT 461

Business Strategy and Policy (Capstone)

MKT 202^

Principles of Marketing

QM 202^

Statistical Methods for Business

QM 301

Statistical Inference for Management Decisions

Elective

Any 400-level course at Walsh College not already required

 

Required Marketing Major Courses

MKT 309

Advertising and Promotional Management

MKT 415

Consumer and Buyer Behavior

MKT 435

Marketing Research

MKT 460

Strategic Marketing

 

Marketing Major Elective Options – Must select three courses:

MKT 307

Marketing Management

MKT 425

Sales Management

MKT 445

e-Marketing Communication

MKT 453

Social Media Strategies

MKT 487

Not-for-Profit Marketing

MKT 488

Marketing Internship

 

*COM 300 is required for all students that obtain a score of 1-3 on the Walsh College Communication Placement Exam. The Communication Placement Exam must be completed within the student’s first semester of enrollment at Walsh College.

**Students are required to take COM 320 within their first 9 semester credit hours in residence at Walsh College.

 

***Students are required to take COM 340 within their first 15 semester credit hours in residence at Walsh College.

 

+ ACC 201, ACC 202, ECN 201, ECN 202, must be taken at the transfer institution prior to attendance or through concurrent enrollment.

 

The ^ courses are typically transferred from a community college or another accredited educational institution. Additional transfer equivalencies may be established, depending on the course taken and the transfer institution.

 

BBA students are eligible to take two courses (six credits) at the graduate level.


Equivalency guides outline the courses transferable to Walsh as prerequisites to advanced course work and for completion of degree requirements. A list of standard equivalencies may be viewed from our website.

Opportunities for Employment 

According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandising are likely to go to those with previous relevant experience and a college degree.

Salary Expectations

According to the National Association of Colleges and Employers the average starting salary for bachelor’s degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.

 

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