Our Bachelor of Business Administration degree in Marketing (BBA-MKT) is built on the four P’s – product, pricing, place
of distribution and promotion
. The BBA-MKT degree will provide you with in-depth understanding of these activities and their impact on consumers. You will also gain knowledge of the strategies, skills and technology necessary to excel in the field of marketing.
These skills, coupled with a solid business background in finance, economics, accounting, management, and communication, prepare you for jobs in a broad array of fields including marketing research, advertising, public relations, marketing communications, internet marketing and sales.
Opportunities for Employment
According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.
The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandizing are likely to go to those with previous relevant experience and a college degree.
According to the National Association of Colleges and Employers the average starting salary for bachelor’s degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.
BBA - Marketing Program Format
You need to earn 127 semester credit hours for our Bachelor of Business Administration degree in Marketing. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College. The marketing program requires completion of all courses in the professional core and major.
Equivalency guides outline the courses transferable to Walsh as prerequisites to advanced course work and for completion of degree requirements. The * courses are typically transferred from a community college or another accredited educational institution. Additional transfer equivalencies may be established, depending on the course taken and the transfer tuition.
ACC 201 Principles of Accounting I*
ACC 202 Principles of Accounting II*
ACC 310 Managerial Accounting*
BIT 305 Business Computing Tools*
BIT 335 Business Driven Technology
BL 420 The Legal and Tax Environment of Business
MGT 461 Business Strategy and Policy
COM 210 Principles of Business Communications*
COM 300 Communications Essentials**
COM 320 Business Communication Methods
COM 340 Professional Communication
ECN 201 Principles of Economics I*
ECN 202 Principles of Economics II*
FIN 310 Financial Markets
FIN 315 Financial Management
MGT 201 Principles of Management*
MGT 303 Behavioral Management*
MKT 202 Principles of Marketing*
QM 202 Statistics Methods for Business*
QM 301 Statistical Inference for Management Decisions
Elective Any 400 level course at Walsh College not already required.
**COM 300 is required of all students who score below 4 on the Walsh College communications placement exam.
| Core Courses
MKT 309 Advertising and Promotion Management
MKT 415 Consumer and Buyer Behavior
MKT 435 Marketing Research
MKT 460 Strategic Marketing